The sales funnel – AIDA model to boost your content marketing

Digital Marketing

The sales funnel – AIDA model to boost your content marketing

AIDA is a simple formula that acts as a guide to your marketing activities, and it makes your content more effective, informative, and engaging.


  • Feb 14, 2019
  • 5 mins Read
  • 188 Views

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AIDA is an old but extremely effective concept in copywriting. With the help of the AIDA model, you can create an astonishing content marketing strategy.

Your content should grab your reader’s attention, generate interest and persuade them to take the action that you want them to do.

AIDA model was introduced by American advertising and sales pioneer Elias. St. Elmo Lewis in the late 19th century. The model talks about the different phases of the buyer’s journey.

AIDA is a simple formula that acts as a guide to your marketing activities, and it makes your content more effective, informative, engaging, and persuasive at each stage of the buyer’s purchasing journey.

Let’s have a look at how to use AIDA in your content marketing strategy.

What Is the AIDA model?

Before we get into the use of the AIDA model, let us know the acronym of AIDA. AIDA is an acronym that stands for,

A – Attention
I – Interest
D – Desire
A – Action

Attention

The first step is to attract the attention of your target audience. If you want your email or blog post to impact your audience, first you need to get their attention.

Your content should be informative, interesting, and it should be relevant to your target audience. Your content should incredibly add value to them, and it should solve their problems that is the only way to create attention for your brand.

Here are a few questions you can ask yourself before creating content for your blog or website, that will help to write an attention-grabbing content.

  • Who is your target audience?
  • What are the needs of your audience?
  • What is the problem that your audience faced?
  • What kind of solution that your content piece offer to their problems?
  • Does that solution is fully relevant to their issue?
  • How does your audience think and talk about their issue?

Your headlines and your main paragraphs are the significant areas to attract your audience attention. A good headline has the ability to increase CTR (Click through rate). Your headline and main paragraph should provoke the reader’s thought, that will encourage your audience to continue reading your content.

Check out our previous blog post to learn the 11 tips for creating attention-grabbing headlines for the blog post.

This is the opportunity to develop brand awareness through your content.

Interest

Once you have grabbed the attention of your readers, it’s a time to connect with your target audience on a personal level. Generate, and maintain your audience ‘s interest with the content is the most challenging part. How can you get them interested?  Show them you understand their problem very well, that makes your content more engaged.

Now it’s time to build a story and make sure that the story should educate by entertaining your readers. Share your personal experience, share other customer stories, these will help you to make a personal bond with your audience. The connection you are building with your audience or consumers will lead to developing trust and loyalty. Use case studies, research reports, statistics to create a story and that makes your content valuable.

Create content that highly relevant and informative. Writing short, concise paragraphs, using bullet points, using images and charts, using subheaders will help you to maintain your reader’s interest. Give them a reason for investing their valuable time to read your content.

Desire

Now turn your audience interest into desire. Make an emotional connection with your content that is the best way to stimulate your audience desire. Highlight the benefits and the features, highlight the relatable issues and explain how will your content solves the problem of them.

Share reviews, share positive reviews of past customers and share what others are saying about you on social media will help to connect with your audience emotionally.

People are always looking for an easy, and effective way to eliminate their problem, so you need to share how will this content solve their problem. Also, you must explain to your audience that your content is worth investing their time.

Action

Now you have convinced your audience to act on interest. What do you want your readers to do next? Do you want them to subscribe for a newsletter, fill up an inquiry form, buy a product, download the E-book or share your contents on their social media?

Every piece of content is created for a specific purpose. So, Let your audience know about the specific reason for your content. Make sure that every piece of content have a powerful, clear call to action, and it leads your audience in the right direction. Without a call to action, your audience may not act, and without action, all your efforts may not be meaningful.

Tips for creating an effective CTA

  • Create urgency
  • Start with a command verb
  • Use contrasting colors
  • Use words that will provoke emotions
  • Use FOMO strategy (fear of missing out)

Content marketing can help you to generate more leads and conversions to your business. With the help of the AIDA model you can create effective, meaningful, and well-crafted content. I hope this guide will help you to create effective, engaged and compelling content to attract more audience o your business.


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Author: Rajanarthagi - Chief Content Officer (CCO) Co-Founder of GEC Designs

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