How to Get More Subscribers on YouTube | 15 Simple Tips to Follow
In recent years, videos become an unavoidable and integral part of a digital marketing strategy. Videos are the most effective and engaging type of content than any other form of content. Because videos are easily digestible and anyone can easily understand even complex information quickly through videos.
Videos are the perfect way to build trust and credibility for your brand. So it is necessary for every brand to create promotional or informational videos to stay ahead of the race.
YouTube is the best & largest video-sharing platform, and it is the second-largest search engine in the world. Do you know? Over 1 billion hours of videos are watched on YouTube every day, and it has over 1.9 billion monthly active users.
So, It will be the perfect platform for your video marketing strategy.
Setting up a YouTube channel and uploading some videos isn’t enough, you need lots of subscribers for your channel to grow. Isn't It?
How can you get more subscribers on YouTube?
In this post, we have listed the 15 simple tips to help you in getting more subscribers on YouTube.
- Create a searchable title
- Create informative and engaging content
- Make sure that your videos are not too long
- Post on a consistent schedule
- Create a compelling channel description
- Create a great channel trailer
- Turn your branding watermark into the subscribe button
- Make your thumbnails click-worthy
- Use YouTube cards
- Add SML magic string with your channel URL
- End videos with a call to action
- Create a playlist
- Promote your videos in online communities
- Respond to comments
- Promote your videos on other social media channels
Create a searchable title
If you want to get a high rank on the YouTube search page, you need to optimize your title first. Your video title should be attractive and include attention-grabbing words in your title such as Wow, Amazing, Quick, Easy, and Best.
Even though you have a quality video, If your title doesn't attract your viewers, no one is going to click your video.
To create a searchable title, you need to include your target keywords in your title and place it at the beginning of your title. You need to conduct keyword research to identify, what people are actually searching for. Your title should be clear, descriptive, and it should tell your viewers what the video is all about.
Make sure your title isn’t complex or too long, it is recommended that limit your title between 55 – 60 characters. If your video title is longer than 60 characters, it will appear truncated in search results.
Create informative and engaging content
Posting great videos is an easiest and effective way to get more subscribers to your Youtube channel. Don’t think to produce 100 videos in a week because the video quality is more important than the video quantity.
Before creating your video, you need to understand what your audience most want to know.
If your content is not adding value to your viewers, definitely you will struggle to get subscribers to your YouTube channel. On the other hand, if your content is great people will like to hear from you again.
So make sure that your video is informative, interesting, engaging and it should add value to your audience as much as possible.
Make sure that your videos are not too long
In today's world, everyone is in a hurry, people want to perceive lots of information in a few minutes.
The ideal length of the YouTube video is considered to be around 5 minutes. But, It doesn’t mean that you need to keep all your videos under 5 minutes. The best length of the video mainly depends upon your content. If it needs, create long duration videos, but don’t make it too long.
If you want to maintain the attention of your viewers make your videos as short as possible, and make it more informative as well.
Start your video with exact information, and try to get your audience attention in the first 10 seconds. According to recent studies, the average human attention span is only 8 seconds. So it is important that you need to impress your audience at the beginning.
Post on a consistent schedule
Consistency is the key to channel growth. Post video on a consistent schedule is one of the best ways to get more subscribers, and it allows your viewers to feel that your channel is an active one.
Your subscribers don’t like to stick around your channel, if you upload videos inconsistently, like sometimes every day, or sometimes once a month, or sometimes take 2 or 3 months gap.
No. Don't do it.
You don’t need to post every day, but try to post once a week. Create a content calendar, try to post on the same day, same time of each week will help to increase the chances of getting more subscribers. It also helps to get a steady flow of views.
It not only helps your channel growth, but it also helps your audience to know when the new videos will arrive. And, It will help you to maintain your audience interest with a channel as well.
So it is necessary to create a content calendar and stick with it effectively.
Growing up your YouTube channel is necessary for a successful video marketing strategy. Here you can learn the 15 simple tips to get more subscribers on YouTube.
Create a compelling channel description
Channel description is also known as YouTube Channel about page. It appears on your channel search results and the about tab of your channel.
Your channel description should tell your audience that what your channel is all about? And what kind of content are you going to publish on your channel?
It is the best opportunity for you to show why your audience should watch your videos? and How can you add value to them?
A good, well-written, enticing description has the ability to convert your audience into subscribers.
The first 150 characters of your description are most important because it appears in YouTube’s search results. So try to create a strong impression in your first 150 characters. It will help to encourage your viewers to take the necessary action that you want them to do.
Your description should be clear, and concise. Make your description conversational, include your main keywords in your description, and end it with a strong call to action.
Adding your social media channels and your website below the description will help your viewers to know more about your brand.
Create a great channel trailer
Channel trailer is the best, and effective way to turn channel page visitors into subscribers. The trailer is automatically displayed on your YouTube channel page, and it shows up for non-subscribed visitors.
Your trailer should give a reason to your viewers to subscribe to the channel. It should help your viewers to understand quickly about your brand or about your channel. It should include some information like what type of content are you going to make? And what is your upload schedule? etc.
Make your trailer content interesting and keep your trailer as short as possible. Many experts recommending that limiting the trailer length under 1 minute will increase subscribers.
Importantly, Don’t forget to ask your viewers to subscribe at the end of the video.
Turn your branding watermark into the subscribe button
Turn your branding watermark into a subscribe button is an ultimate, and easiest way to get more subscribers to your YouTube channel.
Branding watermark is one of the YouTube features where you can add your brand logo or a brand image across all the videos on your channel.
Many channels simply use their brand logo as their watermark. When unsubscribed viewers, hover their mouse on the watermark, it triggers the subscribe call to action. But the problem is how many of your viewers will go to click your logo? They think that it is just your brand logo.
If you make your branding watermark look like a subscribe button, it will increase the chances of getting more subscribers. It is like inviting your viewers to subscribe (call to action), and this will make it easy for your viewers to subscribe to your channel as well.
Make your watermark to appear after your intro because the first 10 seconds are very important to engage your viewers. If it appears from the beginning, it may distract your viewers.
Make your thumbnails click-worthy
Thumbnails are more powerful than your video titles because it attracts your viewer's attention at the very beginning. If you make your thumbnail click-worthy, you can get more clicks on your videos, and you can get more subscribers as well.
Your video thumbnail is the first thing that your viewers will see on YouTube search results. It is the first impression of your video, which will make your audience to decide whether to click or not.
Your thumbnail should visually convey the subject of your video content. It should entice your viewers and force them to click it.
Use customized thumbnails so that you can stand out in search results from your competitor’s videos. Add some text in your thumbnail that helps your audience to understand what your video is all about.
Make sure your thumbnails are the size of 1280 x 720 pixels for better quality.
Keep your thumbnail texts as short as possible. Don’t use your exact video title as your thumbnail text because too much text may distract your viewers and it is really hard to read on mobile devices.
Include a human face in your thumbnail especially close-up faces and highly- expressive faces with eye contact is the best way to attract your viewers. Use bright backgrounds and choose complementary colors will help your videos easier to be noticed.
Use YouTube card
YouTube cards on your videos make them more interactive. YoutTube cards used to add recommended videos, which will allow your viewers to check your other videos, and this will increase audience's spending time on your channel. It also helps to gain new subscribers to your channel.
YouTube cards used to promote videos, websites, channels, playlists, or merchandise. You can add up to 5 cards to one video, and you can include images, text, and a clickable link in your card.
Place only relevant cards, ensure it sends your viewers to relevant videos, or to the next video of the series.
Show your cards where people are more likely to drop off. You can use an audience retention report to identify when people are drop off from your video.
Add SML magic string with your channel URL
Add SML magic string is another effective way to get more subscribers to your YouTube channel. Ìn this method, when your viewers visit your channel they can see the pop-up box shortly that prompting them to subscribe to your channel.
To create the channel subscribe pop-up box link Add “?sub_confirmation=1” to the end of your channel’s URL.
It looks like this https://www.youtube.com/channel/name?sub_confirmation=1
After adding SML magic string with your channel URL a pop-up will automatically appear when your viewers visit your channel. This method allows your viewers to subscribe to your channel quickly.
You can use this link on the website, blogs, video descriptions, social media, and emails. So that it will help to prompt your viewers to subscribe when they click your channel icon.
End videos with a call to action
End videos with a strong call to action is a simple, but attractive way to turn your casual viewers into subscribers. If you end your videos without a call to action, your viewers may not know what action to take next on your channel?
They simply go to another video or another channel. That makes no sense right?
You can use both cards or verbal call to action in your videos. It gives a clear direction to your audience on what action to take next.
Cards help to encourage your viewers to watch some of your other videos and don’t hesitate to ask your viewers to subscribe to your channel. It will help to increase your number of subscribers.
Create a playlist
If you have a series of videos, group them together in a playlist, and that is the effective tactic to get more views on your videos.
Playlists allow your videos to play one after the other. If your viewers like your content, they would like to see your next video. Playlist allows your viewers to watch videos continuously, and they don’t need to click next video, or they don’t need to search manually.
It will help you to attract your viewers. So your viewers would like to subscribe to your channel. It will increase the watch time of your videos as well.
So to get more subscribers on your YouTube channel, you need to create a playlist of your best videos, and it is the easiest way to convince your non-subscribers to subscribe to your channel.
Promote your videos in online communities
Share your videos in online communities like Facebook groups, Reddit, Linkedin groups and twitter chats is one of the most effective ways to promote your videos, or promote your channel. It will help you to get more subscribers as well.
Aim for the relevant community, rather than the size of the community. But, remember that online communities are not only for sharing your videos.
To gain the attention of the community members you need to participate actively in discussions, and let them know you add value to them.
Respond to comments
Responding to every single comment is an effective way to build a relationship with your audience, and it is the easiest way to get more subscribers to your channel.
It will help you to show your viewers that you are caring for them and you respect them. So your audience will like to subscribe to your channel.
You can pin best comments, or pin your own comments to your videos. It will help to encourage the conversation, and it will improve the engagement of your video.
Many channel owners don’t reply to comments, it will make your viewers feel that you don’t care about them and that leads you to lose your return visitors gradually.
On the other hand, if you respond to them, they would like to come back to your channel.
Promote your videos on other social media channels
Share your videos on social media channels like Twitter, Facebook, Instagram, and Linkedin will help you to get wider exposure to your videos, and your channel. Promoting your YouTube videos on various social media platforms will drive massive traffic to your videos.
It does not only help you to get more views on your YouTube videos, but it also increases your subscribers.
Every share, like, and the comment, will promote your videos and it increases the engagement of the audience with your channel.
You can embed your videos on your relevant blog post and on your relevant website pages that also help you to increase the number of subscribers.
As I mentioned above, videos are the most engaging type of content, it will easily convey the message to your viewers, and YouTube is the best video sharing platform for your videos.
Subscribers are like the lifeblood to your channel growth. I hope this post, will help you to increase the number of subscribers to your channel. Remember, not to compromise with your video quality. Please note, Without quality content, you can't get more subscribers to your channel, even though you follow all the other tactics.
Follow these 15 tips, you can definitely see the wonders in short period.
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.