8 Step Guide to Successful Influencer Marketing
Influencer marketing is the most effective way to reach potential customers for your business. Influencer marketing is promoting or selling a product or service through people such as analyst, experts, decision-makers, celebrities, professional advisors, trendsetters and so on, those who can create an impact on conversation and branding of your Business. Influencers can generate 11 times Return On Investment (ROI) than the traditional advertising such as Television and Desktop Ads.
Influencers can help you with writing the articles and sharing your brand information on their social media.
Some interesting stats about Influencer marketing
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Who is an Influencer?
Influencer is an individual who has substantial followers on social media and therefore he has the ability to impact the purchase decisions of other people by his knowledge, position and authority. An influencer can also be a normal people.
Types of influencers
8 Steps for a successful influencer marketing
1. Determine your Goals
The first step of influencer marketing strategy is identifying your Goals and that will determine the campaign success. Most common influencer marketing Goals are,
2. Define your Audience
Without the understanding of target audience, you cannot create a marketing campaign. Determine which demographic is suitable for your product or service. You need to find out the likes, interest and preferences of your audience. After determining your audience you need to focus on the budget. Determine how much you can afford to spend on this campaign? This will help you to choose influencer you can afford.
3. Determine your social media channel
Determine which social media channel is best to reach the right audience and reach the Objective of the campaign because different platforms are used for different types of people. Determine social media platform for desired engagement is vital to your campaign success.
4. Find the Right Influencers
Find the right influencer for the right campaign and it is the hardest part of influencer marketing. You have to find someone who has the ability to promote your product or service. You need to decide which influencer is best for your brand and who is going to match with your goals. Decide if you need an expert, an activist, an analyst etc. You can Use external sources to find influencers such as Social media, Google and TV.
Consider below rules when find the influencers
You can use Find your influence platform to find the Right Influencers for your business. Find your influence (FYI) Platform connects more than 100,000 high value influencers to brands.
Social blade tool will help you to track user statistics for youtube, instagram and twitter.
Identify micro influencers as well. Micro influencers are influencers who have followers lesser than 10,000. The recent studies show that micro influencers have more loyal followers than the macro influencers. Micro influencers are more affordable than celebrities, macro and mega influencers.
5. Give influencers creative freedom
It is important that you trust your influencer with the content creation. Allow influencers have creative freedom when they promoting your product or service and also they know their community better than you. According to Crowdtap influencers like to work with brands that give freedom to create contents and creativity.
You should listen to your influencer’s guidance to reach your goal and this will help you to strengthen the relationship with your influencers. You can also create content with your influencers.
6. Negotiate rates and contracts
Influencers are paid to promote a product or service through their content or social media post. Payments depend on influencer’s experience, engagement and size of their community. You should negotiate compensation and sign an agreement with your influencers. Make sure every detail is included in that agreement. It can include,
Agreement creates good business relationship between you and your influencer.
7. Execute your Campaign
After completion of reviewing your content, Now it is the time to execute the marketing campaign. Once the marketing campaign launched, ensure to monitor the views of the posts, impression, comments, shares and number of likes.
8. Measure your results
Track and measure your campaigns and it will help you to know the ROI. ROI analysis includes Website traffic, Social media growth, audience reach, sales, signups and clicks through rate. Read more about web and social media analytics for better understanding of result measurement. Track the campaign results will help you to know which influencer is best for you? And which post performs best and which is worst?
Onalytica Tool will help you to measure the influencer marketing campaign.
Benefits of Influencer Marketing
Don’ts in influencer marketing
Influencer marketing is one of the important marketing strategy for any businesses. It is one of the most effective way to improve brand awareness. Finding the right influencer for your industry or business is a key to influencer marketing and you must aware of fake influencers as well.