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7 Essential strategies for successful digital marketing

7 Essential strategies for successful digital marketing

The promotion of products or services through digital channels such as search engines, websites, social media, and email is called digital marketing. Digital marketing objective is to engage customers and allowing them to interact with your products or services through digital media channels.

In this article, I have listed some of the important digital marketing tactics that can help you to succeed in digital marketing objectives. Important digital marketing strategies are,

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

Digital marketing strategies Infographic

Search engine optimization (SEO) - Earning traffic through unpaid listings

Search Engine Optimization is the optimization of website elements like URL, title, keyword, which can help your site achieve higher rankings in the search engines. Ultimately, the goal is to attract visitors to your website through organic searching. When people search for products or information related to your business in search engines, your website must be referenced in the search results. The term SEO describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find and index your site.

SEO is good for the promotion of your website. People who find your website by searching Google are more likely to promote it on social media channels. SEO can put you ahead of the competition.

SEO can be broken down into 2 stages

  • On-Page SEO
  • Off-Page SEO

On-page SEO - This is the process of optimizing web pages in search engines through the title, description, keywords etc on your web page. This involves the web page layout, design quality, content structure to help search engines to rank your website in search engine results.

There are some key factors to consider for On-site SEO,
  • The domain name - You must use a shorter domain name for higher optimization rank
  • Web contents - Larger the content higher the rank
  • Transparency - You must use genuine backlinks, titles, and keywords in your content
  • Loading speed - Directly impacts the bounce rate of your website, which in turn affects the search engine ranking
  • Use of structured data - Your website design, the content structure must give a better user experience
  • Internal links - Your articles or blog posts need to have internal reference links
  • Mobile-friendliness - Ensure your web pages are fully responsive and readable in small screens
  • The meta description - Use the required meta tags with well-researched title and keywords

Off-Page SEO - Off-Page SEO - This is the technique involved in improving search engine page rankings through external or outside of your web page. Generally, off-page SEO includes backlinks (Links from third party websites to our website).

The most commonly used methods are:

  • Link building
  • Social media marketing

Related post: Search engine optimization (SEO)? Beginners Guide to SEO

Search engine marketing (SEM) - Buying traffic through paid search listings

.Search engine marketing simply is known as marketing a website through search engines. It is also known as search engine advertising.

According to Wikipedia Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Digital marketing objective is engaging customers and allowing them to interact with your brand through digital media channels.

Content marketing

Content marketing is the marketing for creating and sharing relevant and valuable content to attract and engage a target audience. Content writing plays a very important role in digital marketing. Be sure to put all of your content on your website and share it on social media. It Builds Brand Awareness, Traffic growth, and it increased audience engagement and brand loyalty.

Content marketing refers to the act of sharing knowledge that may include:
  • Blog articles
  • Videos
  • Infographics
  • Assessments
  • Podcasts
  • Emails
  • EBooks
  • Quizzes
  • Reports

Social Media Marketing (SMM)

Social media marketing is also known as internet marketing that involves creating sharing, promoting, joining, discussing, and tweeting content on social media networks which is helping to achieve your marketing goals. Social media is all in the name of interactive communication. From there we can discover, research, and educate about a brand before engaging with that organization.

Such social media are,

Twitter is a social site designed to let people share short messages or “updates” with others. Tweets can contain text, Hashtags, photos, videos, or links to the product's website. Twitter is also used by companies to provide customer service.


Instagram is a powerful platform for marketers to reach their customers by sharing pictures and brief messages. Instagram provides a platform where users and companies can communicate directly.


LinkedIn is a professional venue for people in similar industries. that allows companies to create professional profiles for themselves as well as their business.


Facebook is a place people go to relax and chat with friends that allows for sharing updates, photos, and a variety of other activities.


Youtube is for creating and sharing video content. Advertisements are done in a way to suit the target audience. Promotional opportunities such as sponsoring a video are also possible on YouTube.

Benefits of Social Media Marketing (SMM)

  • Enriched Customer service
  • Increased website traffic
  • Increased brand awareness
  • Increased brand loyalty
  • Higher conversion rates
  • Share content faster and easier
  • Cost-effective
  • Access to Local and Global Audience

Pay-per-click advertising (PPC)

PPC is an online advertising model used to create traffic to the website. That allows marketer is to pay when their ad is clicked by an online user. PPC ads are very effective for different types of organizations. That is also known as cost per click. Are you looking to bring traffic to your site? Then perhaps Google Adwords and Microsoft Bing Ads are there for you. PPC advertising is like a silent auction. Advertisers place bids for keywords. Ads may appear when a person searching for a particular keyword or phrase.

Related Post: What Is PPC? A 10 step guide to PPC advertising

Affiliate marketing

Affiliate marketing is a performance-based marketing. In affiliate marketing, the third party publishers may generate traffic to the company’s products and services. They are referred to as affiliates; we may pay compensation to them.

Email marketing

Email marketing is an essential tool for business ever. Email is the way to reach customers quickly. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. It usually involves using email to send advertisements, request business. It is meant to build loyalty, trust, and brand awareness. It is also the best way to guide existing customers back to your business.

Related Post: Email Marketing? | 9 step guide to Email Marketing success

Advantages of digital marketing

  • know your market share
  • Know all about your competitors
  • keep your customer loyal
  • Give your marketing strategy from a new perspective
  • know your online customers
  • Create more value for your products
  • Update your SEO more frequently
  • Real-time results
  • Cost-effective
  • Precise targeting
  • Easy to share
  • Brand development
  • Huge return on investment
  • Save time
  • Build brand reputation
  • Improve your outreach


Digital marketing is about utilizing digital channels to achieve marketing goals. Digital marketers monitor online activity such as sales conversions, goals, what content works like that. The digital marketing strategy will cover your business, customer and marketing aspects.


Content writer and Marketer

An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.

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