6 Digital marketing trends in 2018
What are the digital marketing trends in 2018? Digital marketing is always evolving industry and the trends are constantly changing. You have to stay up-to-date and you need to learn everyday. Remember that if you are sleep in the world of digital marketing definitely you will get left behind.
This guide will help you to stay ahead of the game. Here are few trends which are going to dominate in the year of 2018.
1. Video marketing
The demand for video is growing in extraordinary rate. The users are more attracted to video than other forms of content. Videos educate and build trust much faster than the text. Video is dominating the content marketing. In 2017, 90% Users shared video contents. Recent study from wyzowl shows that
Now it is the time to adopt visual content into your marketing strategy. As per recent report live videos have 18% of compound annual growth rate. Check how to build a video marketing strategy?
Chatbots are an example of marketing automation. A Chatbot is a computer program that interacts with your customers like a human via voice or textual methods. They help customers leave feedback and order products quicker. Many brands are already use chatbots to ordering processes.
It is estimated that 30% of interactions in 2018 will be conversation based. It will be the year of voicebots. According to oracle survey 80% of brands plan to use chatbots for their customer satisfaction in the year of 2020.
Some advantages of chatbots
3. Content marketing
Some content marketing trends in 2018 are,
4. Story telling
2018 is a big year for stories. Story telling is an effective way of marketing brands. Most businesses are creating stories of content to promote their business. Your stories must be personal, make sure that you are educating your customers in a way they like. Create entertaining contents that will help you to attract more visitors. Story telling appeals your customer emotionally and it will help you to build relationship among your customers. It also helps you to increase your website traffic.
5. Mobile Friendly site
Nowadays most of the population uses their mobile phones for their searches instead of the desktop. The percentage of population using mobile will reach 5 billion by 2019. On 2015 Google announced their mobile friendly update. In 2018 indexing and ranking of the website based on mobile version.
According to zenith 83% of all traffic in the US will be mobile by 2018. Mobile marketing needs to become a marketer’s top priority in 2018. According to Google’s mobile page speed study, if your site’s loading time increases from 1 second to 10 seconds the bounce rate will increases by 123%.
Artificial intelligence is going to big in 2018. AI based mobile apps are expected to grow high in 2018.
It is estimated that videos have 80% mobile data traffic by 2018. So you need to update yourself with the latest trends.
6. Social media
Social media is one of the best ways to reach your target audience. With social media you can reach millions of audience worldwide. Each day the number of social media users are increasing. According to Statista, There will be 3 billion social media users in 2021.
Benefits of Social Media Marketing (SMM)
Social media is one of the profitable digital marketing platforms that can help you to improve your brand awareness. It is a good way for interact with your customers. It will also help you to increase your website traffic.
These are the things you need to pay attention in 2018. Good luck!!!