What are the digital marketing trends in 2018? Digital marketing is always evolving industry, and the trends are constantly changing. You have to stay up-to-date and you need to learn every day. Remember that if you are sleeping in the world of digital marketing definitely you will be left behind.
This guide brings you the latest trends that could dominate digital marketing in the upcoming years. It will help you to stay ahead of the game in developing marketing strategies for your business. Here I have listed top trends that are going to dominate the industry in 2018.
1. Video marketing
3. Content marketing
5. Mobile Friendly site
6. Social media
The demand for videos is growing at an extraordinary rate. The users are more attracted to videos than other forms of content. Videos educate and build trust much faster than the text contents. The videos are dominating content marketing more than never before. In 2017, 90% of Users shared video content through social media and other platforms. A recent study from wyzowl shows that,
Now it is the time to adopt visual content into your marketing strategy. As per a recent report, live videos have 18% of the compound annual growth rate. Check how to build a video marketing strategy?
Chatbots are an example of the marketing automation process. A Chatbot is a computer program that interacts with your customers like a human via voice or textual methods. They help customers to leave feedback and order products quicker. Many brands are already using chatbots in ordering processes for their business.
It is estimated that 30% of interactions in 2018 will be conversation-based and it will be the year of voice bots. According to oracle's survey, 80% of brands plan to use chatbots for their customer satisfaction in the year 2020.
What are the digital marketing trends that could dominate the industry? Digital marketing is always evolving industry, and the trends are constantly changing.
I would say that the year 2018 is a big year for stories. Storytelling is an effective way of marketing brands, products, and services. Most businesses are creating stories of content to promote their businesses. Your stories must be personal and it should ensure to educate your customers in a way they understand and value your products. Creating entertaining content will help you to attract more visitors. Storytelling appeals your customer emotionally and it will help you to build relationships among your customers. It also helps you to increase your website traffic through which it could help to generate leads.
Nowadays most people use their mobile phones for their searches instead of their desktop computers. The percentage of people using a mobile phone is expected to reach 5 billion by 2019. In 2015 Google announced their mobile-friendly update on SEO ranking criteria. In 2018 indexing and ranking of the websites are based on a mobile-friendly version.
According to the zenith, 83% of all traffic in the US will happen through mobile phones by 2018. Mobile marketing needs to become a marketer’s top priority in 2019. According to Google’s mobile page speed study, if your site’s loading time increases from 1 second to 10 seconds the bounce rate will increase by 123%.
Artificial intelligence is going to be an industry dominator in 2018. AI-based mobile phone apps are expected to grow high in number by 2018.
It is estimated that videos have 80% mobile phone data traffic by 2018, so it is necessary for you to update yourself with the latest responsive web design or mobile-friendly website trends.
Social media is one of the best ways to reach your target audience. With social media, you can reach millions of audiences worldwide. Each day the number of social media users is increasing. According to Statista, there will be 3 billion social media users in 2021.
Social media is one of the profitable digital marketing platforms that can help you to improve your brand awareness. It is a good way to interact with your customers and it will also help you to increase your website traffic.
These are the things you need to pay attention in 2018 and the coming years. Good luck!!!
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.