2018 Digital marketing trends (GEC Designs Blog)

6 Digital marketing trends in 2018

What are the digital marketing trends in 2018? Digital marketing is always evolving industry and the trends are constantly changing. You have to stay up-to-date and you need to learn everyday. Remember that if you are sleep in the world of digital marketing definitely you will get left behind.

This guide will help you to stay ahead of the game. Here are few trends which are going to dominate in the year of 2018.

Digital marketing trends in 2018

1. Video marketing

The demand for video is growing in extraordinary rate. The users are more attracted to video than other forms of content. Videos educate and build trust much faster than the text. Video is dominating the content marketing. In 2017, 90% Users shared video contents. Recent study from wyzowl shows that

  • 80% of traffic comes from video in the year of 2019.
  • 81% businesses use video as a marketing tool. It was 63% in 2017
  • 82% of businesses feel video is an important part of their marketing strategy.
  • 81% of people have purchased a product or service after watching a video.
  • 65% of businesses who don’t use video now, say they intend to start using it in 2018.
  • Now it is the time to adopt visual content into your marketing strategy. As per recent report live videos have 18% of compound annual growth rate. Check how to build a video marketing strategy?

    2. Chatbots

    Chatbots are an example of marketing automation. A Chatbot is a computer program that interacts with your customers like a human via voice or textual methods. They help customers leave feedback and order products quicker. Many brands are already use chatbots to ordering processes.

    It is estimated that 30% of interactions in 2018 will be conversation based. It will be the year of voicebots. According to oracle survey 80% of brands plan to use chatbots for their customer satisfaction in the year of 2020.

    Some advantages of chatbots

  • Chatbots are available 24/7, 365 days on your customer satisfaction.
  • It provides 100% satisfaction to customers.
  • It increased customer engagement.
  • Chatbots can solve your customer care problems in multiple languages.
  • Implementing a chatbots is much cheaper than hiring employees.
  • Chatbots will help you to collect consumer data.
  • Chatbots can handle as many queries as required at once.
  • 3. Content marketing

    Some content marketing trends in 2018 are,

  • If you’ve made a video content, you will notice that engagement is high when it compared to text contents. Videos get 135% more organic reach than others
  • In 2018, offering personalized content will be important. Personalisation offers customer experiences of the product or service. Customers trust one another’s opinion more than ads. 66% of customers trust other customer’s opinion.
  • 50% of all search queries will be voice search by 2020 that means you will need to improve your content with long tail keywords.
  • Add reviews and testimonials to your website.
  • Your content should be original and high quality.
  • You have to use Interactive contents through poll and survey for engage your visitors.
  • 4. Story telling

    2018 is a big year for stories. Story telling is an effective way of marketing brands. Most businesses are creating stories of content to promote their business. Your stories must be personal, make sure that you are educating your customers in a way they like. Create entertaining contents that will help you to attract more visitors. Story telling appeals your customer emotionally and it will help you to build relationship among your customers. It also helps you to increase your website traffic.

    5. Mobile Friendly site

    Nowadays most of the population uses their mobile phones for their searches instead of the desktop. The percentage of population using mobile will reach 5 billion by 2019. On 2015 Google announced their mobile friendly update. In 2018 indexing and ranking of the website based on mobile version.

    According to zenith 83% of all traffic in the US will be mobile by 2018. Mobile marketing needs to become a marketer’s top priority in 2018. According to Google’s mobile page speed study, if your site’s loading time increases from 1 second to 10 seconds the bounce rate will increases by 123%.

    Artificial intelligence is going to big in 2018. AI based mobile apps are expected to grow high in 2018.

    It is estimated that videos have 80% mobile data traffic by 2018. So you need to update yourself with the latest trends.


  • No Zooming or scrolling for mobile usability.
  • Create mobile focused Ad copies
  • Remove annoying pop ups
  • Your CTA buttons need to work with touch screens
  • Your pages need to load quickly.
  • 6. Social media

    Social media is one of the best ways to reach your target audience. With social media you can reach millions of audience worldwide. Each day the number of social media users are increasing. According to Statista, There will be 3 billion social media users in 2021.

    Benefits of Social Media Marketing (SMM)

    Digital marketing trends in 2018

    Social media is one of the profitable digital marketing platforms that can help you to improve your brand awareness. It is a good way for interact with your customers. It will also help you to increase your website traffic.

    These are the things you need to pay attention in 2018. Good luck!!!

    Rajarajachozhan2018-07-13 07:05:28

    Good One. Thanks for sharing

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