What is IOT? & Role of IOT in digital marketing
What is Internet of things?
"Technology is monitoring your every move."
Internet of things (IOT) is a network of physical devices. The device could be smart phones, laptops, tablets, computers, smart TVs, vehicles, smart home appliances, door locks, wearable devices like smart watches, heart and blood pressure monitors. These devices are connected with each other through internet, sensors, Bluetooth, actuators to collect and share data.
Sensors are taking information from the devices and uploading it to the internet. This process is called Machine 2 Machine (M2M) communication. The term Internet of things was coined by Kevin Ashton of Procter & Gamble in 1999.
Some interesting stats about Internet of things
How IOT Change our daily life?
The goal of IOT is to improve the quality of human lives. Let’s imagine, you had a long day at work. Your smart Air conditioner, smart phone, car, water heater, music system, smart bulbs all are connected through internet and working in coordination with each other. Now your smart wrist band identifies the stress through your heart and blood pressure rate and it share the information to the other connected devices . Your car communicates with your house and indicates that you are near by. Inside the house your Air conditioner, lights and water heater are already turned on for you. Your music system plays a music for relaxation. These all will be ready as pre-instructed and now you can take a warm shower with beautiful music.
How IOT works?
4 major components of IOT
Gathering information is the first step of IOT workflow. Sensors are continuously collecting data from their environment or object under measurement. Mobile phones, wearables and cars also have lots of sensors that collect data. A sensor is able to measure a physical phenomenon like sound, heat, pressure etc. and converts them into digital representation. Common sensors are,
Modern smart devices and sensors use wireless networks like WiFi, Bluetooth and Zig bee to stay connected.
A Gateway is like a bridge that connects IOT devices with cloud. The IOT gateway is a key element in IOT eco system. They collect the data from IOT sensors and transmit it to the cloud and it also receives information from the cloud and sends it to the devices.
Cloud / Big data
Internet of things generates a huge amount of data. Activities like storage and data analyzing take place in the cloud infrastructure. Cloud refers to as the brain of IOT. Analysis involves interpreting raw data to determine which is actually valuable and finally it provides useful information to the end user. This data is valuable for predictive analytics model.
Final step is delivering useful information to the end user and that is the visible part of IOT. End user may be an industrial user or another device which is in M2M workflow. Raw data transform into insights and it display charts, metrics and indicators. Mobile apps act as an interface to control and monitor smart devices.
Role of Internet of things in Digital marketing
Internet of things makes life more comfortable. The development of IOT will dominate the digital marketing world and that allows marketers to pitch efficient marketing campaigns.