Social media marketing is an unavoidable part of every business marketing strategy because this age has become the social media era. Do you know? According to Social media today, Roughly 45% of the world’s population uses social media and they spend an average of 2 hours and 23 minutes per day on social media.
Social media is not only used to promote your products/services or sharing news but it also an effective and powerful tool for reaching new clients, increased brand awareness, and customer support.
In this article, we going to discuss the role of artificial intelligence in social media marketing.
Artificial Intelligence highly impacts today’s world in all aspects. Am I right? Leave your thoughts in the comments section below.
Marketers are spending lots of time and effort to improve their social media marketing. To succeed, businesses also use Artificial Intelligence and it plays a huge part in businesses to improve their social media marketing strategy.
AI helps marketers to find the best way to approach their customers and it also helps them to produce content that engages their audience effectively.
Okay, let’s see
Here we have listed 5 roles of Artificial Intelligence in social media marketing.
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You have probably known that content is always a king and it plays a significant role in marketing. Content helps marketers to increase web traffic, brand awareness, and sales.
Of course, creating high-quality and relevant content is maybe time – consuming process. Now AI-powered tools help marketers with content generation and Do you know? it can create 2000 articles per second.
AI uses a natural language generation platform to transfer your data into a readable narrative. News agencies like “The New York Times, the Washington Post, and USA Today” and many others are already using AI to generate content.
Creating engaging content is the most challenging part of content marketing and it is the ultimate goal of content marketing. Isn't it? Also, to content creation AI-powered tools, also help content marketers to optimize the content. It will help to create high-quality, relevant, and highly engaging content, and of course, that will get more likes and shares as well.
Machine learning algorithms help marketers to identify the performance of the brand’s post and it also helps to analyze how your target audience engages with the content like the images, videos, and the length of the content. Depends on the insights marketers can get the best idea to create content that will engage their target audience effectively.
AI can also recommend a word choice and tone for your content depends upon your target audience.
The growth of data science and implementation of artificial intelligence in marketing campaigns are helping social media marketers to save lots of time and effort.
Did you ever experience that you wait for a reply from a company? In our past days, it happened many times and you should wait for more than a day. Am I right? But can you imagine that in today’s digital world? If it happens today, your potential customers simply leave your company and looking for another one. Isn’t it?
Customer service is very important for business success and it is very important to create trust with your brand among your customers. So you can not miss even a single comment from your potential customers to stand out from the crowd. But of course, it is very difficult for companies to manage all the social media pages 24/7.
Luckily, with the AI-based chatbots, companies can interact with customers 24/7. Whether it is working days or holidays, whether it is day or mid-night, you are always available there to serve your customers.
AI chatbots respond to open queries almost immediately & effectively and it uses machine learning and natural language processing to find the perfect response. Do you know? Gartner predicts that 85% of all customer service interaction will be managed by chatbots in the year 2020.
So on the whole, chatbots help marketers to have communication with their customers effectively that will help them to generate leads and increase conversions via social media marketing.
In today’s digital era, Social Media is the best platform to target your customers but of course, it is also a really difficult platform to target your audience perfectly.
Engage the right audience at the right time with the right message is a very big challenge for every marketer. With the help of AI, social media marketers can create highly personalized campaigns.
Social media marketers use AI to expand their campaign reach. Before AI comes, companies use traditional methods to segment their audience and they segment them based on location, sex, age, income. Now AI helps marketers to segment their audience more effectively.
AI analyzes audience behavior on social media in real-time and it helps marketers to understand them effectively based on their social media usage, interest, and past behavior that leads to a better segmentation. It will help you to identify the audience who would be most interested in your business and it will help to create highly personalized messages for every customer.
AI also helps you to predict the optimal time for your social media posts. It predicts the future behavior of your customers as well. So you can develop your campaign strategy according to that.
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Competitor analysis is one of the important strategies for business success. To stay ahead of the game, companies should understand their competitor’s marketing strategies and they should compare with their strategies as well.
As a human, analyze all competitor’s social profiles may be a time-consuming process and it is exhausting work as well. This is where AI plays a key role for brands in analyzing the massive amount of data sets and it will produce more accurate results as well.
Machine learning algorithms help marketers to analyze their competitor’s social reach, engagement rate, and conversion rate. With the help of machine learning, you can also find out how your audience feels about your competitors. It will help marketers to know the social media marketing strategies which will work better.
Sentiment analysis helps you to improve your social listening. With the help of Sentiment analysis, marketers can get better customer sentiments through brand-related conversations on social media. Sentiment analysis is also known as opinion mining.
Analyze unstructured data from social media posts, and reviews can help companies to understand customer’s feelings, opinions, and attitudes about your brand, product, or service. Sentiment analysis uses natural language processing and text analytics.
It tracks the sentiments in real-time whether it is positive, neutral, or negative around the brand mentions. So you can easily reach unsatisfied customers in real-time and offer them better customer support.
With the help of Artificial Intelligence (AI), social media marketers can save lots of time and effort for sure. Also, It helps marketers to reach a wide range of audiences quickly and accurately. AI creates a better conversion rate as it builds the campaign modal based on few specific preset goals. So totally every business, marketers, and the strategist can improve their social media marketing campaigns effectively with AI.
I appreciate your thoughts, opinions, suggestions or your view, in "Artificial Intelligence on social media marketing in 2020". Leave it on the comments section below.
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.