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10 Powerful Tips to use Facebook to market your Business

In this competitive digital world, social media marketing plays an unavoidable role in every business’s digital marketing strategy. When it comes to social media marketing, Facebook probably comes first and that is a great choice for any brand to market their business.

Facebook presence is very important for businesses to stand out from competitors. Whether it is an online business or a brick and mortar store business, Facebook marketing plays a pivotal role to grow their audience and market their business.

Do you know? Facebook is the most widely used social media platform globally. According to Statista, in 2020, Facebook had 2.74 billion monthly active users. That’s why marketers can’t ignore Facebook in their marketing strategy.

Facebook Marketing tips

Here we have listed 10 powerful tips to use Facebook to market your business.

  • Optimize your Facebook business page
  • Target the right audience
  • Share great content
  • Join the right groups or create a Facebook group
  • Optimize posting times
  • Run a contest to increase engagement
  • Partner with influencers
  • Promote your page with Facebook Ads
  • Promote your page outside of Facebook
  • Use Facebook page insights to track metrics

facebook marketing tips infographic

Optimize your Facebook business page

The very first step of your Facebook marketing strategy is setting up your Facebook business page because your profile is your very first thing that your audience will see. So it should create the best impression at a first glance.

I hope the below tips will help you to optimize your business page effectively.

To effectively optimize your Facebook business page, you need to create a proper business page, not a personal page. You can create your Facebook business page by using your personal Facebook account.

To create the business page, click the “create” button which is on the right-hand side of the blue toolbar. Now the drop-down list will appear, then select the “page” option to create your Facebook business page.

Choose the right category

Facebook marketing tips category

Now you need to choose the page category between two categories that is “business or Brand” or “ Community or Public figure. After selecting the category, you need to name your page and make sure that name is the same as your actual business name. Now you can select the additional categories from a lengthy list of options. Make sure that the choosing category must represent your business.

Choose the right category is very important here because if you categorize your page incorrectly, it may difficult for your target audience to find you.

Optimize your profile photo

Businesses generally use their official brand logo as their profile picture that will help to increase the brand recognization. Apart from the brand logo, you can also use any photos which accurately represent your business or brand.

Make sure that your profile photo doesn’t get cropped and ensure that is a high-resolution photo with 180 x 180 pixels.

If you like to use company CEOs or initials photos as your profile picture, use some close-ups and professional headshots.

Optimize your cover photo

The cover photo is the background image of your Facebook business page. Make sure that the image looks great and it should represent your brand. Use your cover photo to grab the attention of your audience and use it as an opportunity to describe your brand to your audience.

To create a great cover photo, you don’t need to hire a professional designer.

Tools like Canva allows you to create your cover photo easily without any graphic designing skill. They offer many templates for Facebook cover photos that mean you don’t have to worry about the right size of the image.

Customize your page URL

Once you created your business page, by default your Facebook page get a randomly assigned number and URL like facebook.com/pages/yourbusiness/987456123.

But do you know? You can customize your Facebook page URL to make your page easy to share and easy to find. To create a vanity URL visit this page and follow those instructions. You can use your brand name for the vanity URL.

Vanity URL is good for SEO. If you use vanity URL, your page not only more searchable on Facebook but your page will more searchable on Google search as well. Apart from that, it looks more professional.

For example,

https://facebook.com/gectouch/  - it looks better Isn't it?

Optimize your about section

Now you need to optimize yours about section because your about section is the first thing, every new visitors will see when they land on your Facebook page. Through that section, people can understand more about your business, they can find who you are? And what you do?

facebook marketing about

Here are some tips that will help to optimize your about section
  • Find the most relevant keywords
  • Write an attractive description with those keywords
  • In a company overview, you need to provide the story about your company
  • Include your mission statement
  • Highlight the achievements and accomplishments
  • Include the links of your website as well
  • Add product pages
  • Include location, contact info, and address in about section – adding an address will help Facebook to index your business for local search so local searchers can easily find your business page

Add a call to action

Facebook allows you to add a simple call-to-action button which will appear on the top right-hand corner of your page and below your cover photo.

facebook marketing cta

Some CTAs are,

  • Book now
  • Shop now
  • Sign up
  • Contact us
  • Learn more
  • Watch video

You can connect those buttons to the appropriate page and including relevant CTA will help you to generate more leads and increase sales.

Use page tabs to optimize content types

facebook marketing content

Facebook tabs allow you to organize the different types of content so that your audience can easily find the information which they are looking for. You can use separate tabs for videos, photos, posts, events, calendars, pricing/plans, Instagram/ Pinterest feeds and reviews.

You can also use it as another way to include additional CTA. For example, you can add tabs for Newsletter subscription or a free trial.

Facebook marketing is one of the widely used, still powerful, and efficient digital marketing strategies, that every business must use to outreach their business goals.

Target the right audience

You need to segment your audience before plan your campaigns and create relevant Ads. Do you know? Segmenting your followers can increase post engagement and increase the click-through rates.

If you have a large audience with different interests, use Facebook Audience Insights to target the right audience.

Audience insights provide all essential details about your potential customers like age, gender, level of education, profession, location, relationship status, language, interests, hobbies, Facebook usage, and page likes. As a result, you can determine what topics your audience likes and what types of content format to produce.

Share great content

Now it is time to share valuable, interesting, relevant, useful content for your audience. Start a post with your best blog content and follow the 70-20-10 rule to post on your Facebook page.

  • Share 70% of original content. Make sure that is valuable to your followers.
  • Share 20% of interesting contents from other sources
  • Share 10% of self-promotional content

Don’t stick with one type of content, experiment with different content formats to find out which type of content format your audience likes most.

Have a look at the different types of content you can post on Facebook,

Share text post – It is the most basic type of Facebook post. In this type of post, to increase your audience engagement you can ask questions. According to Buffer, question posts get 100% more comments

Share image posts - I mage post gets more engagement than other types of content formats. Photos on the post can significantly increase likes and comments. According to Hubspot, photos receive 53% more likes than the average post and it attracts 104% more comments.

Make sure that use eye contact in your images to get more attention.

Share quotes – inspirational quotes post can get more likes and shares. It is so obvious, isn’t it? People always love these kinds of content formats. You can also use tools like Canva to make your quotes (your own or someone else’s) as attractive images.

Share videos – especially live videos – share video content is another great way to boost engagement. Make sure that your videos are interesting and keep it short. Captioning your videos is very important here because 85% of Facebook videos are watched without a sound.

Live videos are an effective way to increase engagement and generate leads. According to Livestream, 82% of brand audiences prefer live videos from a brand to social posts. When it comes to living videos you need to remember one thing - keeps your camera steady.

Share testimonial posts – testimonials also known as content created by the audience. Sharing testimonials promote your brand and it also increases trust. You can ask your users to share their experience with your product or service. When you get mentions from your followers, you can share it in your community that will help to increase brand loyalty.

Use the power of emojis in your post – do you know? Emojis in your post can make a big impact on your engagement rates. People feel emojis convey their emotions more accurately than words and it can add emotions to your text. As per the recent study, emojis in your post can get 57% more likes, 33% more comments, and 33% more shares.

Join the right groups or create a Facebook group

Facebook group is a good opportunity to increase your reach and it also helps to increase your brand awareness. All you need to do is find the relevant groups and participate in those groups actively. Help the other group members with your knowledge and your expertise is the best way to increase your exposure.

You can also create your own Facebook group and invite your customers to join. You can include a link to your Facebook group on your sales page or your blog page. You can also send emails to your customers and invite them to join the group.

Remember, your Facebook group is not a sales forum. Use that group to followup your customers and help them with their queries that are the most effective way to connect with your customers. Actually, it provides extra value for your customers.

Make your description as detailed as possible so that people can easily understand who you are. Explain to them the purpose of the group and the rules of the group. Choose the right keyword for your group that will make your group easily searchable on Facebook. Ask questions in your group to encourage group members to interact.

Make sure that you respond to all posts and queries to your group members post in the group.

Optimize posting times

Next, you need to optimize your posting time to boost your post engagement. When it comes to social media marketing posting timing is key here. By learning the best time to engage your users, you can maximize your exposure.

What is the best time for posting on Facebook?

According to Coschedule, posts at 3 PM will get more clicks and 1 PM will get more shares. When it comes to days, post at weekends will get more engagement than Monday, Tuesday, and Wednesday.

Apart from that, posting time totally depends on your target market. You can also conduct an experiment to post different types of content at different times and track the engagement rate of the post. Now you can find out what types of content do better at which times of the day.

With the help of Facebook’s page insights data, you can understand the optimal time to post for your followers.

Run a contest to increase engagement

Run a Facebook contest is a great way to increase your fans, increase your engagement, and increase your brand awareness. According to a recent study, 80% of marketers believe that contests and other forms of interactive content can attract the attention of viewers more than static posts.

To run a successful contest, you need to find out which type of contest is best for your target audience.

Here are some ideas to run a contest

  • Video contests
  • Photo contests
  • Comment to win contests
  • Like to win contests
  • Vote contests
  • Referral contests
  • User-generated content contests
  • Fill in the blank contests
  • Quiz contests

To run a successful Facebook contest, first, you need to identify the goal of the contest whether it is for increasing brand awareness, increasing fans, or for increasing conversions.

Next, you should choose the prize for the contest winner, it doesn’t need to be expensive. Offer something which is relevant to your ideal customer and which makes your users willing to take action. For example, if a restaurant host contest, they can offer “dinner for two” as a prize.

You can use tools like Canva to design your contest post and don’t forget to double-check your post before you publish. Now you need to set a time limit that will help to create urgency and encourage your fans to take action immediately.

To get additional exposure, advertise or promote your contest on other social media platforms, emails, and your blog.

Partner with influencers

If you want to increase engagement, you need to find influencers and work with them. Influencers can increase your organic reach by sharing your post with their huge networks. According to Convince and Convert, brands are seeing average returns of an average $6.50 in revenue per $1 investment on influencer marketing.

You cannot find an influencer directly on Facebook but you can use LinkedIn and Twitter to find influencers who are relevant to your niche. Then search them manually with Facebook’s search bar.

Once you find influencers, contact them and try to build a relationship with them, and ask them to help you out.

Recommended post for you: 8 step guide to successful Influencer marketing

Promote your page with Facebook Ads

Facebook Ads are another effective way to reach a wider audience and increase engagement. It allows you to target people extremely specific so you can place your Ad in front of the right people effectively.

Here we have listed some Facebook Ad targeting options

  • Demographics based targeting
  • Interest-based targeting
  • Behaviors based targeting
  • Lifestyle based targeting
  • Life events based targeting
  • Retargeting

Most businesses use Facebook advertising to promote their products. Facebook advertising is inexpensive. You only pay for clicks that your ad receives and the Facebook advertising cost may vary depends upon the targeting options and competition. Through Facebook Ad manager you can create your Ads.

Steps to set up a Facebook Ad campaign
  • Choose your Ad objective
  • Give a title to your Ad campaign
  • Select your audience you want to target
  • Choose your Facebook Ad placement
  • Set up your campaign budget and schedule
  • Choose an Ad format (carousel, photo, video, collection, or slideshow)
  • Make gorgeous Ads

Make your Ad stand out from other posts and it should grab your user’s attention at a glance. To grab the viewer’s attention keep your Ad text short, use red, green, blue, brown, and orange colors on your Ads, and use some eye-catching words like “Today”, “Free”, and “Now”.

Promote your page outside of Facebook

To improve engagement, you need to find ways to promote your Facebook page. Add the follow button of your Facebook page on your website that is one of the best ways to promote your page.

Add the share button at your blog too, make it easy for your visitors to share your page on Facebook. You can include links of your facebook page on your business cards and you can promote your Facebook page on other social media channels as well. You can also include a link of your Facebook page at the bottom of the emails.

Use Facebook page insights to track metrics

With the help of Facebook page insights, you can able to get a clear view of how your business page is performing. You can see the following data about your page posts.

  • Number of page likes
  • Post reach
  • Engagement
  • Comments
  • Shares
  • Total video views
  • Viewing behaviors

These data allow you to understand which type of content is best for you, what is your top-performing post, how many people are engaging with your content. You can also able to understand when your Facebook fans are active on Facebook.

So on the whole, you can find out what you are doing right, what you are doing wrong and what is working for you that will help to optimize your Facebook strategy. You should regularly check your analytics information for your campaign success.

Conclusion

As I mentioned above Facebook is a very effective marketing tool, many businesses use Facebook to market their business. Facebook helps to reach a wider audience, and it also helps to connect with your audience on a personal level.

I hope this guide will help you to get a few tips and tricks to optimize your Facebook strategy and that will help you to stand out from your competitors.

Rajanarthagi
Rajanarthagi

Content writer and Marketer

An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.

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