Choosing a perfect color combination for a website can be a challenging task for any designer. Colors do not only influence a website's appearance and style, but they also communicate with visitors. Colors are an important way of creating a good first impression of your brand. Right Color management helps you to build your online business identity. The colors you choose for your website can impact your success to an extent. It also impacts your website bounce rate metrics. (Bounce rate: It is the percentage of visitors to a particular website who are leaving the site after viewing only one page without navigating other pages on the website.)
A good consistent color scheme can create a recognizable branding for your business or website. According to studies, people make 90% of judgments based on colors alone, as they are directly related to the psychology of customer behavior.
Basically, Colors set the underlying tone for emotions. Here are a few points which will help you to understand the psychology of color schemes.
Colors don't only influence a website's appearance and style, but also communicates. Colors are an important way of creating the best first impression of your brand.
Red is an extremely energetic or stimulating color. It is more effective in triggering strong emotional reactions. It gives the impression of speed and power. The restaurant businesses use red color to stimulate the appetite.
Orange is a warm and vibrant color. The orange color represents friendliness & creativity. More use of this color can create a welcoming feel for your visitors. Generally, the Orange color attracts impulse shoppers.
The light yellow color is communicating positivity and warmth. Yellow color can be used to grab the attention of your audience. This color can be used for designs concerning children. Dark shades of yellow give the impression of antiquity and age. Studies also join this sunny and bright color with motivation, Light yellows can help in increasing concentration, while brighter yellows can help in increasing memory.
Green color reflects nature, freshness, and growth. It also represents wealth, health, and tranquility. Using darker shades of green color while representing consistency and stability. It represents balance and harmony in design as well. It often associated with profitable business models.
The color blue is often associated with calm and relaxing emotions. Blue emits feelings of inner security. Dark blues are excellent for corporate and business designs. Light blues can be used for social websites that represent calm and friendliness. Blue is often used in businesses and banks to create trust in the brand.
The purple color is historically linked to richness and royalty. It has a calming effect on people. Dark shades of purple characterize wealth and luxury. Light shades of purple can be associated with spring and romance. The Purple color often used in beauty and anti-aging products. Ensure to pick this color for the websites associated with these businesses.
The pink color often related to love and women. It also used in products which are especially for women and young girls. If your business or website related to these products, ensure to use pink color for better leads and conversions.
Black is the most powerful color among all others. It attracts attention faster than other colors. That’s why it is most commonly used only for text and accents. When used as a background, black is able to create a feeling of luxury and deepness. It often used in luxury brands to evoke professionalism and uniqueness.
When the white color used as a primary color, it is able to provide a “clean” feeling and focus the visitor’s attention on important elements such as contrasting call-to-action-buttons, etc.
The color scheme with gray as a primary color creates a feeling of formality that’s why gray is so popular in the business world. Gray is associated with technology and industry.
The right choice of colors for your business websites can greatly influence the results of your online objectives such as lead generation, conversion, etc. A deep understanding of color schemes and the psychology behind them can help you in implementing the right choices of colors in your products, designs, logos etc.
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