The psychology of colors (GEC Designs Blog)

HTML Color scheme.

How to choose the best color scheme for website designing ?

Choosing a perfect color combination for a website can be a challenging task. Colors don’t only influence a website's look and style, it also communicate with the visitors. Colors are the immediate way of creating a good first impression. Color management helps shape website’s identity. The colors you choose for your website can impact its success. It also impact on visit duration and sales.

A good consistent color scheme can create a recognizable brand on your website. According to studies, people make 90% of judgment is based on color alone.

Click here to choose colors for your website

The psychology of colors

Basically Colors set the underlying tone for emotion. Below are the points will help you to understand the psychology of colors schemes.

Red represents excitement, energy, passion, desire, powerful.
Red is an extremely stimulating color. It is effective in triggering strong emotional reactions. It gives the impression of speed and power. Restaurant use it to stimulate appetite.

Orange represents welcoming, cheerful, confidence, optimistic
Orange is a warm and vibrant color. Orange represents friendliness & creativity. It is able to create a welcoming feeling for your visitors. Orange attracts impulse shoppers.

Yellow represents happiness and cheerfulness
Light yellow is communicates positivity and warmth. Yellow can be used to grab the attention of audience. Yellow can be used for designs concerning children. Dark shades of yellow give the impression of antiquity and age.

Green represents peaceful, hope, refreshing, balance, and growth.
Green reflects a nature. It represents wealth, health and tranquility. It also signifies growth. Use darker shades to represent stability. Green represents balance and harmony in a design. It often associated with a profitable business.

Blue represents trustworthy, dependable, professional, honesty, authority, intelligence, calmness
The color blue is often associated with calm and relaxing emotions. Blue emits feelings of inner security. Dark blues are excellent for corporate and business designs. Light blues can be used for social websites that represents calm and friendliness. Blue is often used in business and banks to create trust in the brand.

Purple represents royalty, creativity, imagination, quality, individuality, dignity.
It is historically linked to royalty. It has calming effect on people. Dark shades of purple characterize wealth and luxury. Light shades of purple can be associated with spring and romance. Purple often used in beauty and anti aging products.

Pink represents innocence, sweetness, feminine, romance
Many people consider it as “girl’s color”. It often used to products to women and young girls.

Black represents classic, elegance, powerful, fearful, modernity
Black is the most powerful color. It attracts attention faster than other colors. That’s why it’s most commonly used only for text and accents. When used as a background, black is able to create a feeling of luxury. It often used to luxury brands to evoke professionalism.

White represents purity, clarity, simplicity, cleanliness, openness
When used as a primary color, white is able to provide a “clean” feeling and focus visitor’s attention on important elements such as contrasting call-to-action buttons.

Gray represents neutral, simplicity, logic, calm.
Color scheme with gray as a primary color, creates a feeling of formality that’s why gray is so popular in the business world. Gray is associated with technology and industry.

Web designing

For example

  • White & blue for medical industry
  • White or light color for e-commerce website
  • Dark colors for video games website
  • Black & white color for advertising agency
  • Multi colored for children’s website
  • Blue color for finance
  • Red color for retail
  • Tips to create the best website color schemes

  • Limit the numbers of colors in your website
  • Make use of shades and tints.
    • Tint: Mixing white to a pure color.
    • Shades: Mixing black to a pure color.
  • Avoid using pure black. Always add a bit of saturation to your color.
  • Try to follow 60- 30- 10 rule
  • The 60% will be the primary color of your site and set the overall tone of your design.
  • The 30% should contrast with the 60% to create a visually striking effect.
  • The 10% is an ‘accent color’, which should complement either your primary or secondary color.
  • Never choose a background that makes your text or content hard to read. Make sure your text and background colors contrast
  • Think about your audience. If your website targets an international audience, you should try to pick colors that fit with different cultures
  • Find colors that represent your brand.
  • Don’t neglect white
  • Use richer colors for prominent items.
  • Use richer colors for prominent items.
  • Avoid fluorescent craziness.
  • Use bright primary colors for your call to action.
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