7 Effective ways to promote your startup business
Marketing is an essential part of every business operation, especially for startups. It is one of the toughest parts every startup owners face as well, because of limited resources.
Nowadays the competition among startups is very high. Per GEM national report, more than 100 million business startups are launched every year if you convert that into seconds it's 3 startups per second.
Hmmm, it is really competitive, Isn't it?
Don’t worry! Luckily there are plenty of marketing strategies any startup can use to promote their business with a low budget.
Ways to promote your startup business
Here are the 7 effective ways to promote your startup business, and these techniques will give a clear view of how to promote a startup.
- Start a Blog
- Optimize your website for search engines ranking
- Use the power of social media
- Send Emails
- Consider referral marketing
- Use paid advertising
- Host webinars
These 7 effective ways to promote your startup will help you to stand out in the competition, luckily there are plenty of marketing options available out there for you to choose.
Start a Blog
Content is king, which is a famous buzzword in online marketing. Blogging is an excellent, and effective way to increase the online presence of your startup business. With the help of unique, relevant, informative, and valuable content you can increase the organic traffic of your website.
Contents help to build a bond with your customers, and it is reasonable and the best way to build your brand awareness as well. Well-targeted and valuable content can get you a higher ranking in search engine result pages, which in turn help you to reach a huge audience and it will get your startup a grand exposure.
Make your content more engaged and update it regularly with the latest industry news, trends, etc. Add visual content like videos, infographics, charts, and GIFs into your blog post, because visual contents get more engagement than text content.
Related post: 6 steps guide to create an effective Content Marketing strategy
Optimize your website for search engines Ranking
Even though you have an amazing website, and a product it will be worthless unless your potential customer knows about it. Whenever, people search for the information, service, or products, related to your business, your website should appear at the top of search engine result pages.
As I mentioned above, there is tremendous competition out there. Then how did you get your startup on the first page of Google results, or in other search engine results? Here, SEO plays a key role, and it is the ultimate gift for startups.
Search engine optimization (SEO) will help your startup to get strong visibility in search engine result pages, increase organic traffic to your website. SEO helps to build brand awareness, and also brings quality leads to your website.
In our previous article, we discuss the 9 ways to optimize the website for search engines. I hope that article will give a clear view of the best optimization techniques and those techniques surely help your website to get a better ranking in search engine result pages.
There are lots of SEO tools available, which will help you in the SEO setup-process for your business website.
Use the power of Social media
Every day the number of social media users increases rapidly, so it is important to use the power of social media to promote your startup. Social media is an efficient, and cost-effective way to reach your target audience, and it helps startups to reach millions of audiences across the globe with a single click.
According to social media examiner, almost 90% of marketers believed that their social media marketing efforts increased their business exposure and 75% said that they have increased traffic.
Share relevant, informative, engaging content on Twitter, Facebook, Pinterest, Linkedin, and other social media platforms that will help you to expand the reach. Social media helps to understand the target audience better and also it helps to build a connection, brand loyalty with them.
Related post: 11 ways to boost your website traffic through social media
Email marketing is one of the great and easy ways to promote your startup and maximize profits. It is the best way to communicate with the target audience, and it is affordable as well. Email marketing is a powerful way of getting return visitors to your website.
Articles about your industry, product updates, announcements of new products, special offers, or coupons, are must be informed to customers, and that will help to create brand awareness.
First, you need to decide what to say and who are your target audiences? segmenting email list helps for better targeting, and increase the efficiency of your email marketing.
you have to follow some Email marketing best practices to improve your email marketing campaigns.
Keep your emails simple with a clear call to action. Make the subject line relevant and more engaged. Your email subject line or title must entice the readers to click. Use subscriber's names in emails to address the readers because personalizing emails helps to build a strong relationship with your audience. Finally, Make sure that your emails are mobile-friendly.
Consider referral marketing
Referral marketing is a technique of promoting products or services to new customers through referrals. It is also known as word-of-mouth marketing. It is the oldest but most effective marketing strategy to promote startups, and it makes your brand trustworthy.
People trust the real reviews and personal recommendations of other people more than other forms of advertising. A study by Neilson found that people are four times more likely to buy a product if that was referred by their friends.
Improve your customer service is the best way to encourage referrals.
Use paid advertising
Paid search advertising is one of the effective marketing strategies for startups. Paid advertising brings targeted and instant traffic to your website.
There are many advertising platforms for paid advertising. Google Adwords and Bing Ads are the most used paid search networks. Your Ads are appearing on search engine result pages when someone searches for a keyword related to your business. In PPC you will have to pay only for Ad clicks not for impressions, so it is affordable too.
You can also use Facebook Ads, LinkedIn Ads, Pinterest Ads, and Twitter Ads. A successful paid advertising campaign brings more conversion and high ROI.
Webinars are seminars, conferences, or presentations via the internet. It allows participants to participate in different locations so you can communicate with hundreds of people across the world within an hour. The webinar is the best way to get people engaged with your brand.
If you host the webinar perfectly, it will expose you as an expert in your field. With the help of webinars, a startup can increase the traffic to their website. It is the most effective way to generate leads.
For business startups, marketing opportunities are enormous never before. Well planned, the perfect implementation of marketing strategies will bring tremendous traffic, growth, and visibility to your Startups. Following these 7 effective ways will help your startup to stand out from your competitors. Apart from all the above user or customer experience is very important for business success so always try to improve customer satisfaction.
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.