25 Proven Strategies to Increase Website Traffic and Conversions
Before delving into strategies to boost web traffic, let's take a look at some noteworthy internet statistics and facts:
- By June 2022, the internet hosted more than 1.96 billion websites.
- In 2022, the global count of internet users reached nearly 5 billion.
- In 2022 alone, a staggering 7.5 million blog posts were published on the internet every single day.
- There are over 100,000 new domains are registered every day.
- Remarkably, Google processes over 99,000 searches every single second.
Extremely huge, right?
Getting traffic is the biggest challenge that every website or blog owner faces today. The main reason behind the success or failure of an online business is getting traffic to their website so that the conversion can happen. The lifeblood of any online business is getting traffic.
How to increase traffic to your website?
This guide is your roadmap to maintaining a competitive edge. It unveils numerous avenues through which you can enhance your website's traffic. By implementing the correct strategies, you can readily generate substantial traffic, all without the complexity. The ensuing traffic-boosting tactics are poised to elevate your website's visitor count.
- Quality Content: The Key to Website Traffic
- Craft Compelling Headlines for Impact
- Video Marketing for Audience Engagement
- Long-Tail Keywords: Your SEO Secret
- Social Media Promotion Done Right
- High-Converting Landing Pages
- Harness the Power of Internal Links
- Mobile-Friendly Websites for Success
- Speed Matters: Optimize Your Site
- Email Marketing for Growth
- Online Ads for Instant Traffic
- Influencer Marketing That Works
- Visual Appeal: The Image Advantage
- Guest Posts: Expand Your Reach
- Inform with Infographics
- Slide Share: Boost Visibility
- Q&A Sites for Targeted Traffic
- Free Online Courses: A Learning Curve
- Data-Driven Success with Analytics
- Conferences: Networking and Visibility
- Revive Old Blog Posts
- Consistent Publishing Gains Traction
- Webinars: Engage Your Audience
- Schema Markup: Enhance Visibility
- Responsiveness Matters for User Satisfaction
Let us view each one of these strategies in detail,
1. Quality Content: The Key to Website Traffic
Good quality content is greater than SEO. Quality content should be informative, unique, and valuable. Content marketing is the most effective way to increase traffic to your website and Content marketing drives higher conversions as well. So get master in your line of business and focus more on adding value to your visitors rather than using tactics and tricks.
- According to AGB essentials, content marketing drives conversion rates 6 times higher than other methods.
- According to Hubspot, Publishing 16 plus post a month that brings 3.5 times more traffic
- According to Curata, long-form posts generate 9 times more leads than short-form posts.
- According to Demand gen, 95% of B2B buyers consider content as trustworthy.
- According to News cred insights, the average reader only spends 37 seconds reading an article.
Use bulletin points, bold and Italics, and avoid long paragraphs for easy to attract. Perfect content features good grammar and spelling. Content marketing will help you to increase brand awareness and also helps you to engage the new audience. Below are a couple of tools that can help you to create quality content for your blogs or websites.
Wordy - Copy editing and Proofreading tool
Hemingway - It identifies common mistakes in sentences like grammatical errors and too many adverbs.
2. Craft Compelling Headlines for Impact
Headlines are the most important part of your content. Good headlines entice your visitor to click and read your post 9x. Headlines are the first line of text that attracts the audience and it is a deciding factor whether to continue reading or not. If your article headline impresses your audience at first glance, your post will get more shares on social media channels. Even though, if you have good quality content, the headline is very important for your article because visitors judge your content by its headline. Listed are two online tools that can help you with headline quality checkup.
In our previous blog post, we have shared some tips to write attractive headlines for the blog post. I hope those tips will help to write attractive headlines which will help you to drive more traffic and conversion to your blog post.
CoSchedule’s Headline Analyzer - It looks at grammar and readability.
ShareThrough Headline Analyzer - Analyze your headline and gives a score.
3. Video Marketing for Audience Engagement
According to a recent study, 82% of web traffic will come from videos by 2022. Simply says this is the year of videos. Videos are the future of content marketing. Video contents attract the audience more than text content.
Videos can help you to attract more people and get more conversions. According to Hubspot, 90% of customers said that product videos help them to make purchasing decisions. Youtube is the best platform for your videos because YouTube is the 2nd Largest Search Engine in the world. YouTube processes more than 3 billion searches a month. 100 hours of videos are uploaded every minute.
4. Long-Tail Keywords: Your SEO Secret
A long-tail keyword is a white hat SEO process. Long-tail keywords can boost your search rankings and It is less competitive. The conversion rate of long-tail keywords is 2.5 times higher than head keywords. 70% of the search is done through long-tail keywords. If you use long-tail keywords you can move up 11 positions in search rankings.
Google keyword planner will help you to build a strong keyword list.
5. Social Media Promotion Done Right
The number of social media users worldwide in 2022 is 4.59 billion. Social media channels are one of the best ways to increase your website traffic. Use Social Media like Facebook, Twitter, Linked In, Instagram, Pinterest, and Snapchat to promote your posts and content on your website. This way you can get social media followers to your site.
71% of consumers who have experienced positive social media services with a brand are likely to recommend it to others. Here are a few interesting social media Stats & Facts.
- Facebook has 2.93 billion active users in 2022
- Twitter has 396.5 million active users
- Instagram has 1.28 billion active users in 2022
- People spend an average of 3 hours per day on social media networks.
- 73% of marketers believe social media marketing has been somewhat effective or very effective for their business.
6. High-Converting Landing Pages
A landing page is the first page that visitors get routed by clicking on your link. Visitors typically arrive on a landing page from an Ad, social media, email, or search listings. Your landing pages are the backbone of your advertising campaign. A well designed perfect landing page can increase conversion rates to your campaigns. A landing page is an excellent tool for improving rankings and important for lead generation. According to recent studies, embedding videos on landing pages can increase conversions by 80%.
According to Hubspot, companies with 30 or more landing pages generate 7 times more leads than those with 10 or less. Increasing the number of landing pages from 10 to 15 can increase leads by 55%.
7. Harness the Power of Internal Links
Internal links are the links that go from one page to another page within a domain. Internal links provide clear paths for google spiders. Internal links will help you to improve your rank and your website's visibility in search engines. Internal links will help viewers to stay engaged with your website longer. It can help you to decrease the bounce rate and also it helps you to increase page views.
8. Mobile-Friendly Websites for Success
Google announced a responsive web design as a ranking signal. The responsive design increases user experience. According to recent studies, 71% of people sleep with or next to a mobile device. 99% of smartphone owners use their mobile browser at least once a day. 74% of users may return to a website again if it is a responsive design.
According to Statista, in 2021, 54.4% of all worldwide online traffic generated through mobile phones.
According to Google, Mobile is the dominant platform for searches with 48% of buyers using a smartphone to start searching with a search engine. 67% of people are likely to buy from mobile-friendly sites than the non-mobile-friendly sites.
Google’s mobile-friendly test will help you to determine whether your site is responsive or not.
Website traffic determined by the number of visitors and the number of pages they visit on your website. Approximately 2-3 new websites launched every second.
9. Speed Matters: Optimize Your Site
In this digital world, no one has the patience to wait. Google announced page speed will be a ranking factor for mobile searches. 47% of web users expect a web page to load in 2 seconds. Fast loading websites create trust among your visitors and it is also a symbol of professionalism. According to Akamai, 52% of online shoppers say quick page loads are important for their loyalty to a website.
Loading speed is a significant contributor to increasing conversion rates. A 1-second delay in load time leads to a 7% loss in conversions.
Google page speed insight tool will help you to know about your website loading speed.
10. Email Marketing for Growth
The main goal of email marketing is getting visitors to a website. According to Mailigen, 89% of marketers said that email is important for lead generation. Email marketing is one of the most effective methods of communicating with your customers. According to Hubspot, 86% of professionals prefer email when communicating for business purposes. Informative, quality, awesome emails can drive tons of traffic to your website or blog. Marketing emails can create brand awareness, trust, and loyalty among your customers.
Check this post if you want more about Email marketing.
11. Online Ads for Instant Traffic
Advertising is a good strategy to get traffic. Advertising simply means getting traffic through online Ads. Banner Ads, Pay Per Click (PPC), social media ads such as Facebook Ads, Twitter Ads, Instagram Ads are the most effective way to get traffic to your site
Advertising is a quick way to drive relevant traffic to your website. Advertising can help you to increase visibility and it can attract people to a landing page of your website. Advertising can generate more leads and it also helps you to gain more new customers. You should spend 80% of your time on your Ad’s headline to grab your viewer’s attention.
12. Influencer Marketing That Works
Influencer marketing is the most effective form of advertising. Influencer marketing is promoting and selling products or services through influencers. It is also known as word of mouth marketing.
According to a recent study, 9 out of 10 marketers believe influencer marketing to be an effective form of marketing. 88% of consumers trusting online peer reviews more than traditional advertising. Influencers can generate 11 times higher ROI than traditional marketing. Social influencer marketing drives conversion. 60% of consumers have been influenced by a social media post review while shopping at a store. Influencer marketing offers the ability to create more links to your site and it will help you to drive a massive amount of traffic to your site.
13. Visual Appeal: The Image Advantage
Images are the most shared type of content on social media. Images can speak a thousand words. According to recent studies, articles with images get 94% more views. People are easily attracted to images than text. Choose the images that are relevant to your content. According to the word stream, Tweets with images receive 18% more clicks than tweets without images.
14. Guest Posts: Expand Your Reach
Guest blogging is one of the most effective ways to get lots of traffic to your website, whether you are blogging on another site or getting someone to guest blog on your site.
According to Curata, 57% of business bloggers outsourced blog posts from guest posts. You can build, backlinks with guest posts. When you write a guest blog, you are allowed to submit your bio or your social media profile at the end of the post. These links will help you to increase traffic to your website. Guest posting will send many different targeted visitors to your website. It is an effective strategy for community building.
15. Inform with Infographics
Infographics help visitors to see your content in a new way. It can grab the attention of viewers more than a text.
According to a recent study, Infographics are 30 times more likely to read than text. 41.5% of marketers said that infographics are the best visual content to generate engagement. According to a Mass planner, Infographics are shared 3 times more on social media than any other type of content.
Infographics will help to understand the complex data easily. The main purpose of infographics is to generate traffic. Infographics can increase traffic up to 12%. Infographics can generate more shares on social media. You can use free tools for infographics such as canva and piktochart.
16. Slide Share: Boost Visibility
Slide Share is a high traffic website. Slide share presentations can ultimately increase your visibility and reputation. It can generate massive traffic to your website and it is free. There are 80 million unique visits to slide share every month. Create shareable content that your audience would like and share. Slide Share will help your website to get ranked well in Google due to the links within the presentation.
17. Question and Answer Sites for Targeted Traffic
Participate in Q&A websites such as answer.com, Yahoo Answers, and Quora is a great way to drive traffic to your site. These websites allow anyone to ask questions. Answer the relevant questions to your business on this platform and link to your site or blog. If your answers are unique, informative, and valuable to users then it will results in direct traffic to your website. Quora has over 200 million unique monthly visitors. Question and answer websites are a source of long-term traffic.
18. Free Online Courses: A Learning Curve
Another most effective method to drive traffic is creating free online courses. Online education is a cost-effective way to learn skills. Create a course, based on what your audience wants. Publish your course on online platforms like Udemy and Lynda.
19. Data-Driven Success with Analytics
Google Analytics is a free tool for website analytics. Google Analytics can tell you a lot about your blog that can be used to enhance your marketing development strategies.
Check your website analytics data regularly. This will help you to identify which strategies work well and which areas need improvement. With the help of Google analytics, you can check your website traffic and you can track your ROI for your online marketing as well.
20. Conferences: Networking and Visibility
Attending conferences is the perfect opportunity to establish yourself as an expert and it will help you to expose your website. It is an excellent way to connect with top influencers in your business. This is also a quick and easy way to reach potential customers.
21. Revive Old Blog Posts
If you have old content on your blog, update it. Update old dated content can help you to send powerful relevancy signals to Google. According to backlinko, Updating and republishing old blog posts will help you to increase traffic more than 100%.
22. Consistent Publishing Gains Traction
Frequent post sends a signal that your business is alive. Publishing content regularly will engage your followers.
According to Hubspot, Marketers should aim to post at least 16 blogs a month. This will help you to increase traffic by 3.5 times more than others. Posting daily on a blog can drive 5 times more traffic than others.
23. Webinars: Engage Your Audience
Host webinar is a web-based seminar. The webinar is a conference or presentation held via the internet in real-time. It allows a large number of individuals to view and also take part in a webinar actively. With the help of the webinar, you can contact your target group directly. Webinars are a highly successful marketing tool that will help you to drive relevant traffic and it will increase visits to your site. According to a recent study, 11 AM is the best time for the webinar. 45% of marketers using Email in their webinar promotion.
24. Schema Markup: Enhance Visibility
The schema is a type of microdata. Including schema microdata in your HTML code that helps search engines to index your web pages more effectively. They can serve relevant results to users based on search queries.
Schema markup creates rich snippets that appear in SERPs. It can increase your visibility and click-through rates.
25. Responsiveness Matters for User Satisfaction
Responding to every comment is one of the great ways to drive traffic and increase conversions. It is an effective way to build relationships. Responding to comments is a symbol that you are caring about your customers and it shows you have a high degree of customer service. Responding to the negative comments quickly will reduce the chance of additional negative comments.
In conclusion, the pursuit of website traffic is a fundamental challenge for online businesses and bloggers alike. As the lifeblood of any digital endeavor, traffic plays a pivotal role in determining the success or failure of these ventures. The 25 strategies outlined in this guide offer a comprehensive approach to increasing website traffic, and their effective implementation can yield significant results. From crafting compelling content and efficient headlines to leveraging videos, long-tail keywords, and social media channels, each strategy serves as a valuable tool in the quest for web visibility.
Additionally, the use of landing pages, internal linking, and ensuring website responsiveness are pivotal in not only attracting visitors but also retaining them. Furthermore, strategies like email marketing, advertising, influencer marketing, and the use of engaging images open up new avenues to engage with audiences and drive traffic. Guest posting, creating high-quality infographics, and developing SlideShare presentations provide diverse opportunities for traffic generation, while participation in question and answer websites and offering free online courses bolster long-term visibility.
By continually examining analytics data and staying updated, website owners can refine their strategies, leading to improved results. Conferences and webinars can establish authority and attract audiences, while the incorporation of schema microdata enhances search engine indexing. Finally, responding to comments effectively and efficiently can nurture relationships with audiences, leading to increased conversion rates.
In the dynamic landscape of the internet, website traffic remains a key metric for online success. These 25 strategies serve as a comprehensive guide, empowering individuals and businesses to increase their online presence, reach their goals, and drive significant traffic to their websites.
Q & A on Increasing Website Traffic
Q1: What is the importance of quality content in increasing website traffic?
Quality content plays a pivotal role in driving website traffic because it attracts and engages your audience. When content is informative, unique, and valuable, it not only helps you stand out but also encourages visitors to stay on your website longer. This, in turn, boosts your search engine rankings and the likelihood of social media sharing, ultimately leading to more traffic. In fact, content marketing can result in six times higher conversion rates compared to other methods. According to HubSpot, publishing 16 or more posts per month can bring in 3.5 times more traffic, demonstrating the power of high-quality content.
Q2: How can crafting effective headlines improve website traffic?
Crafting effective headlines is vital for increasing website traffic as they are the first thing your audience sees. An enticing headline can lure readers into your content, prompting them to click and read your posts. Even if your content is valuable, an unappealing headline can deter potential readers. Effective headlines are essential for content sharing on social media platforms, increasing the chances of your content going viral. CoSchedule’s Headline Analyzer and ShareThrough Headline Analyzer are tools that can help you assess and improve your headlines for better click-through rates.
Q3: Why is video marketing a valuable strategy to boost website traffic?
Video marketing is invaluable for boosting website traffic because it's an engaging and shareable form of content. According to recent studies, 82% of web traffic is expected to come from videos by 2022. Videos not only capture your audience's attention more effectively than text but also help make purchasing decisions. For instance, 90% of customers claim that product videos aid in their buying choices. Utilizing platforms like YouTube, the second-largest search engine in the world, with over 3 billion searches each month, can significantly contribute to website traffic.
Q4: How do long-tail keywords contribute to higher website traffic?
Long-tail keywords can contribute to higher website traffic because they are a white-hat SEO strategy that focuses on less competitive, more specific search terms. Long-tail keywords increase conversion rates by 2.5 times compared to head keywords, making them an effective strategy. Additionally, 70% of searches are conducted using long-tail keywords. Using Google's Keyword Planner can assist in building a robust list of long-tail keywords, improving your search engine rankings and driving more organic traffic.
Q5: How can social media channels be effectively utilized to increase website traffic?
Social media channels can effectively increase website traffic by tapping into the vast user base of platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat. Leveraging these platforms to promote your content and posts can help draw in social media followers to your site. This is particularly important because 71% of consumers who have positive interactions with a brand on social media are likely to recommend it to others. The number of users on these platforms in 2020, such as Facebook with 2.7 billion active users, indicates the immense potential for social media marketing.
Q6: How do landing pages contribute to website traffic and conversions?
Landing pages are a fundamental part of website traffic and conversions. They are the first pages visitors see after clicking a link from sources such as ads, social media, email, or search listings. A well-designed landing page can significantly boost conversion rates for your campaigns. Research has shown that embedding videos on landing pages can increase conversions by up to 80%. Companies with 30 or more landing pages generate seven times more leads compared to those with 10 or less, emphasizing the importance of well-designed landing pages for lead generation.
Q7: Why is internal linking essential to boost website traffic and engagement?
Internal linking is essential to boost website traffic because it provides clear paths for search engine spiders, which improves your website's visibility in search engines. Internal links help keep visitors engaged with your website for longer periods, reducing the bounce rate and increasing page views. Effective internal linking is a powerful SEO strategy that can significantly impact your website's traffic and engagement.
Q8: How does responsive web design enhance website traffic and user experience?
Google's announcement that responsive web design is a ranking signal highlights the importance of having a responsive website. With the increasing use of mobile devices, a responsive design is crucial for enhancing user experience. Statistics indicate that 71% of people sleep with or keep their mobile devices nearby, while 99% of smartphone owners use their mobile browsers daily. A responsive design can increase trust among your visitors, as 74% of users are likely to return to a website if it is mobile-friendly. In 2020, 50.8% of global online traffic was generated through mobile phones, making it imperative for websites to be responsive.
Q9: Why is the loading speed of a website crucial for increasing website traffic and conversions?
The loading speed of a website is crucial for increasing website traffic and conversions because today's digital users expect fast-loading web pages. Google's announcement that page speed is a ranking factor for mobile searches reinforces the importance of loading speed. Approximately 47% of web users expect a web page to load within 2 seconds, and fast-loading websites create trust and professionalism. A 1-second delay in load time can result in a 7% loss in conversions. Therefore, ensuring your website loads quickly can significantly impact both traffic and conversion rates.
Q10: How can email marketing effectively drive visitors to your website and boost traffic?
The primary goal of email marketing is to drive visitors to your website. Mailigen reports that 89% of marketers consider email marketing important for lead generation. This method is among the most effective ways to communicate with your customers, as 86% of professionals prefer email for business purposes. Sending informative and high-quality emails can drive a significant amount of traffic to your website or blog while creating brand awareness, trust, and customer loyalty.
Q11: Why are online ads a good strategy for quickly generating website traffic?
Online advertising is an effective strategy for generating website traffic quickly. It involves obtaining traffic through online ads such as banner ads, Pay Per Click (PPC) campaigns, and social media ads. These advertising methods are among the most efficient ways to bring targeted traffic to your website. Properly crafted ads can increase visibility and attract potential customers to your landing pages. Spending ample time on creating compelling ad headlines is essential, as the headline is the first element viewers notice and plays a critical role in capturing their attention.
Q12: How does influencer marketing lead to increased website traffic?
Influencer marketing is an effective form of advertising that promotes products or services through influential individuals, which can significantly increase website traffic. A recent study reveals that 9 out of 10 marketers consider influencer marketing to be an effective strategy. Furthermore, 88% of consumers trust online peer reviews more than traditional advertising. Influencer marketing can result in 11 times higher Return on Investment (ROI) than traditional marketing, and it drives conversions. A considerable percentage of consumers report being influenced by social media posts when making purchases in physical stores. This marketing strategy can create additional links to your site and drive substantial traffic.
Q13: Why are attractive images important for driving website traffic?
Attractive images are essential for driving website traffic because they are the most shared type of content on social media. Articles with images receive 94% more views than text-only articles. People are naturally drawn to images, and tweets with images receive 18% more clicks compared to tweets without images. To boost website traffic, it's crucial to select images relevant to your content, as they not only make your content more appealing but also encourage sharing on social media platforms.
Q14: How can guest posting contribute to increased website traffic?
Guest posting is an effective way to increase website traffic as it allows you to share your expertise and reach a broader audience. According to Curata, 57% of business bloggers outsource blog posts from guest bloggers. By writing guest posts or accepting them on your blog, you can build backlinks, which in turn enhance your website's traffic and search engine rankings. Guest posting introduces your content to new, targeted visitors, making it an effective strategy for community building.
Q15: What role do infographics play in driving traffic to a website?
Infographics play a significant role in driving traffic to a website because they present information in an easily digestible and visually appealing format. Studies show that infographics are 30 times more likely to be read than text-only content. Approximately 41.5% of marketers consider infographics to be the best visual content for generating engagement. They are shared three times more frequently on social media than other content types, making them a powerful tool for increasing website traffic. Infographics help convey complex data in a straightforward way and encourage social media sharing. Free tools like Canva and Piktochart can be used to create high-quality infographics.
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.