Ways to Drive Traffic to website (GEC Designs Blog)

25 Ways to Drive Traffic to Your Website

Are you running an online business Or Blog? Are you struggling to increase traffic to your website? What is website traffic? Website traffic determined by the number of visitors and the number of pages they visit. Approximately 2-3 new websites launched every second. Before we start with traffic driving strategies, here are some of the key Internet stats for your references,

Driving traffic to website

Getting traffic is the biggest challenge that every website or blog owner faces. The main reason behind the success or failure of an online business is getting traffic to their website so that the conversion can happen. The lifeblood of any online business is getting traffic.

This guide will help you to stay ahead of the game. There are many ways you can increase traffic to your website. With some of the right strategies, you can generate significant traffic to your website and it is not difficult. The following traffic driving strategies will help you to boost your website traffic.

1. Create an effective content
2. Create efficient headline
3. Create videos
4. Target long tail keywords
5. Use social media channels
6. Use landing pages
7. Internal linking
8. Make sure your site is responsive
9. Speed up your website
10. Start Email marketing
11. Advertising
12. Influencer marketing
13. Use attract images
14. Guest post
15. Create high quality info graphics
16. Develop slide share presentation
17. Question and Answer websites
18. Free online course
19. Examine your analytics data
20. Conferences
21. Update your old blog post
22. Publish frequent posts
23. Host webinars
24. Scheme micro data implementation
25. Response to comments

Let us see each one of these strategies in detail,

1. Create an effective content

Good quality content is greater than SEO. Quality content should be informative, unique and valuable. Content marketing is the most effective way to increase traffic to your website and Content marketing drives higher conversions as well. So get master in your line of business and focus more on adding value to your visitors rather than using tactics and tricks.

  • According to AGB essentials, content marketing drives conversion rates 6 times higher than other methods.
  • According to Hubspot, Publishing 16 plus post a month that brings 3.5 times more traffic
  • According to Curata, long form posts generate 9 times more leads than short form posts.
  • According to Demand gen, 95% of B2B buyers consider content as trustworthy.
  • According to News cred insights, the average reader only spends 37 seconds reading on article.

Use bulletin points, bold and Italics and avoid long paragraphs for easy to attract. Perfect content features good grammar and spelling. Content marketing will help you to increase brand awareness and also helps you to engage the new audience. Below are a couple of tools can help you to create quality content for your blogs or websites.

Wordy - Copy editing and Proof reading tool

Hemingway - It identifies common mistakes in sentences like grammatical errors and too many adverbs.

2. Create efficient headline

Headlines are most important part of your content. Good headlines entice your visitor to click and read your post 9x. Headlines are the first line of text that attracts the audience and it is a deciding factor whether to continue reading or not. If your article headline impresses your audience at first glance, your post will get more shares on social media channels. Even though, if you have good quality content, the headline is very important for your article because visitors judge your content by its headline. Listed are two online tools can help you on headline quality checkup.

CoSchedule’s Headline Analyzer - It looks at grammar and readability.

ShareThrough Headline Analyzer - Analyze your headline and gives a score.

3. Create videos

According to recent study, 80% of traffic will come from videos by 2019. Simply says this is the year of videos. Videos are the future of content marketing. Video contents attract the audience more than text content.

Videos can help you to attract more people and get more conversions. According to Hubspot, 90% of customers said that product videos help them to make purchasing decisions. Youtube is the best platform for your videos because YouTube is the 2nd Largest Search Engine in the world. YouTube processes more than 3 billion searches a month. 100 hours of videos are uploaded every minute.

4. Target long tail keywords

Long tail keyword is a white hat SEO process. Long tail keywords can boost your search rankings and It is less competitive. A conversion rate of long tail keywords is 2.5 times higher than head keywords. 70% of search is done through long tail keywords. If you use long tail keywords you can move up 11 positions in search rankings.

Google keyword planner will help you to build strong keyword list.

5. Use social media channels

The number of social media users worldwide in 2018 is 3.196 billion. Social media channels are one of the best ways to increase your website traffic. Use Social Medias like Facebook, Twitter, Google Plus, LinkedIn Instagram, Pinterest, and Snapchat to promote your posts and content on your website. This way you can get social media followers to your site.

71% of consumers who have experienced positive social media services with a brand are likely to recommend it to others. Here are few interesting social media Stats & Facts.

Website traffic tactics 2018

6. Use landing pages

A landing page is the first page that visitors get routed by clicking on your link. Visitors typically arrive on a landing page from an Ad, social media, email, or search listings. Your landing pages are the backbone of your advertising campaign. A well designed perfect landing page can increase conversion rates to your campaigns. A landing page is an excellent tool for improving rankings and important for lead generation. According to the recent studies, embedding videos on landing pages can increase conversions by 80%.

According to Hubspot, Companies with 30 or more landing pages generate 7 times more leads than those with 10 or less. Increasing the number of landing pages from 10 to 15 can increase leads by 55%.

7. Internal linking

Internal links are the links that go from one page to another page within a domain. Internal links provide clear paths for google spiders. Internal links will help you to improve your rank and your website visibility in search engines. Internal links will help viewers to stay engaged with your website longer. It can help you to decrease bounce rate and also it helps you to increase page views.

8. Make sure your Website is responsive

Google announced responsive web design as a ranking signal. The responsive design increases user experience. According to the recent studies, 71% of people sleep with or next to a mobile device. 99% smartphone owners use their mobile browser at least once a day. 74% of users may return to a website again if it is a responsive design.

According to statista, in 2018, 52.2% of all worldwide online traffic will generate through mobile phones.

According to Google, Mobile is the dominant platform for searches with 48% of buyers using a smartphone to start searching with a search engine. 67% of people are likely to buy from mobile friendly site than non mobile friendly site.

Google’s mobile friendly test will help you to determine whether your site is responsive or not.

9. Speed up your website

In this digital world no one has patience to wait. Google announced page speed will be a ranking factor for mobile searches. 47% of web users expect a web page to load in 2 seconds. Fast loading websites create trust among your visitors and it is also a symbol of professionalism. According to Akamai, 52% of online shoppers say quick page loads are important for their loyalty to a website.

Loading speed is the significant contributor to increase the conversion rates. A 1-second delay in load time leads to 7% loss in conversions.

Google page speed insight tool will help you to know about your website loading speed.

10. Start Email marketing

The main goal of email marketing is getting visitors to a website. According to Mailigen, 89% of marketers said that email is important for lead generation. Email marketing is one of the most effective methods of communicating with your customers. According to Hubspot, 86% of professionals prefer email when communicating for business purposes. Informative, quality, awesome emails can drive tons of traffic to your website or blog. Marketing emails can create brand awareness, trust and loyalty among your customers.

Check this post if you want more about Email marketing.

11. Advertising

Advertising is a good strategy to get traffic. Advertising simply means getting traffic through online Ads. Banner Ads, Pay Per Click (PPC), social media Ads such as Facebook Ads, Twitter Ads, Instagram Ads are most effective way to get traffic to your site

Advertising is a quick way to drive relevant traffic to your website. Advertising can help you to increase visibility and it can attract people to a landing page of your website. Advertising can generate more leads and it also helps you to gain more new customers. You should spend 80% of your time on your Ad’s headline to grab your viewer’s attention.

12. Influencer marketing

Influencer marketing is the most effective form of advertising. Influencer marketing is promoting and selling products or services through influencers. It is also known as word of mouth marketing.

According to e-marketer, 84% of marketers plan to create influencer campaign by 2018. 88% of consumers trusting online peer reviews more than traditional advertising. Influencers can generate 11 times higher ROI than the traditional marketing. Social influencer marketing drives conversion. 60% of consumers have been influenced by a social media post review while shopping at a store. Influencer marketing offers the ability to create more links to your site and it will help you to drive the massive amount of traffic to your site.

13. Use attract images

Images are the most shared type of content on social media. Images can speak a thousand words. According to the recent studies, articles with images get 94% more views. People are easily attracted to images than text. Choose the images that are relevant to your content. According to word stream, Tweets with images receive 18% more clicks than tweets without images.

14. Guest post

Guest blogging is one of the most effective ways to get lots of traffic to your website, whether you are blogging on another site or getting someone to guest blog on your site.

According to Curata, 57% of business bloggers outsourced blog posts from guest posts. You can build, backlinks with guest posts. When you write a guest blog, you are allowed to submit your bio or your social media profile at the end of the post. These links will help you to increase traffic to your website. Guest posting will send many different targeted visitors to your website. It is an effective strategy for community building.

15. Create high quality info graphics

Info graphics help visitors to see your content in a new way. It can grab attention of viewers more than a text.

According to recent study, Info graphics are 30 times more likely to read than a text. 41.5% of marketers said that info graphics are the best visual content to generate engagement. According to Mass planner, Info graphics are shared 3 times more on social media than any other type of content.

Info graphics will help to understand the complex data easily. The main purpose of info graphics is generating traffic. Info graphics can increase traffic up to 12%. Info graphics can generate more shares on social media. You can use free tools for info graphics such as canva and piktochart.

16. Develop slide share presentation

Slide share is a high traffic website. Slide share presentations can ultimately increase your visibility and reputation. It can generate massive traffic to your website and it is free. There are 80 million unique visits to slide share every month. Create shareable content that your audience would like and share. Slide Share will help your website to get ranked well in Google due to the links within the presentation.

17. Question and Answer websites

Participate in Q&A websites such as answer.com, Yahoo Answers and Quora is the great way to drive traffic to your site. These websites allow anyone to ask questions. Answer the relevant questions to your business on this platform and link to your site or blog. If your answers are unique, informative and valuable to users then it will results in direct traffic to your website. Quora has over 200 million unique monthly visitors. Question and answer websites are a source of long-term traffic.

18. Free online course

Another most effective method to drive traffic is creating free online courses. Online education is the cost effective way to learn skills. Create a course, based on what your audience wants. Publish your course on online platforms like Udemy and Lynda.

19. Examine your analytics data

Google analytics is a free tool for website analytics. Google Analytics can tell you a lot about your blog that can be used to enhance your marketing development strategies.

Check your website analytics data regularly. This will help you to identify which strategies work well and which are the areas need improvement. With the help of Google analytics you can check your website traffic and you can track your ROI for your online marketing as well.

20. Conferences

Attending conferences are the perfect opportunity to establish yourself as an expert and it will help you to expose your website. It is an excellent way to connect with top influencers in your business. This is also a quick and easy way to reach potential customers.

21. Update your old blog post

If you have old content on your blog, update it. Update old dated content can help you to send powerful relevancy signals to Google. According to backlinko, Updating and republishing old blog post will help you to increase traffic more than 100%.

22. Publish frequent posts

Frequent post sends a signal that your business is alive. Publishing content regularly will engage your followers.

According to Hubspot, Marketers should aim to post at least 16 blogs a month. This will help you to increase traffic by 3.5 times more than others. Posting daily on a blog can drive 5 times more traffic others.

23. Host webinars

Host webinar is a web-based seminar. The webinar is a conference or presentation held via internet in real time. It allows a large number of individuals to view and also take part in a webinar actively. With the help of webinar, you can contact your target group directly. Webinars are the highly successful marketing tool that will help you to drive relevant traffic and it will increase visits to your site. According to a recent study, 11 AM is the best time for the webinar. 45% of marketers using Email in their webinar promotion.

24. Scheme micro data implementation

Schema is a type of microdata. Including schema microdata in your HTML code that helps search engines to index your web pages more effectively. They can serve relevant results to users based on search queries.

Schema markup creates rich snippets which appear in SERPs. It can increase your visibility and click-through rates.

25. Response to comments

Responding to every comment is one of the great ways to drive traffic and increase conversions. It is the effective way to build relationships. Responding to comments is a symbol that you are caring about your customers and it shows you have a high degree of customer service. Responding to the negative comments quickly will reduce the chance of additional negative comments.

Conclusion

Apart from these, there are many more ways can help you to drive traffic, however, these are the 25 effective ways to increase traffic to website or blog. Hopefully, this guide will help you to generate traffic to your website. Please note appropriate implementation of these methods will definitely help you to achieve online business goals and generate significant traffic to your website, also help to increase conversion rates.

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