SEO - key strategies (GEC Designs Blog)

Search engine optimization (SEO) | A Guide for Beginners.

10 key strategies to improve your website SEO

Every one wants to know about the secret of how to improve Google ranking. There are some key strategies that will help your website to perform well. It will help you to improve your SEO ranking as well.

  • Understanding Google’s algorithm behind SEO.
  • Choose the right URL
  • Track your current search ranking
  • Key word research
  • High quality content
  • Build links
  • Build a site map
  • Loading speed
  • Ensure your website is mobile friendly
  • Security
  • Understanding Google’s algorithm behind SEO

    Google is constantly changing their ranking algorithm. Some major algorithm updates are,

  • Fred – March 2017 – filter out low quality search results. This includes an overload on ads.
  • Rank brain – October 2015 –produce search results based on machine learning.
  • Mobile friendly update – April 2015 – give preference for mobile friendly pages in SERPs. De- rank pages that aren’t optimized for mobile.
  • Pigeon – July 2014 – provide high quality, relevant local search results like Google maps.
  • Humming bird – august 2013 – produce more relevant search results by better understanding the meaning behind users search.
  • Penguin - April 2012 - de rank sites with spammy link profiles
  • Panda – February 2011— de rank sites with low quality content
  • Now secure with SSL is one of the ranking formulas.
  • These changes forced website owners to stay well-ranked on Google.

    There are some resources to help. Moz’s Google Algorithm Change History is organizes updates chronologically. The Webmaster also helps to know about Google’s algorithm.

    Choose the right URL

    URL also known as domain name. Your URL is one of the first thing search engines uses in order to determine a page rank. That’s the reason why you should pick a domain name very carefully. This can be done by keeping your URL is clean which means there is no special characters and no hashtags. Keeping them relevant to the page’s topic and keywords. Try to keep your domain name around three words because longer domain name might be difficult to remember for users.

    Track your current search ranking

    If you want to improve your ranking, you’ll need to know where you are in SERPs. Monitoring your search engine position regularly that will helps you to build a great strategy for future improvement in search positioning. There are several tools and resources that can help you.

    Google rank checker tool and are help to check your site’s keyword rank

    Google Rank Checker is a free tool, which helps users track keyword positioning in Google search engine results. You just simply put in the keyword or phrase you want to search with the domain name, it will show you the position of that specific keyword or phrase in Google.

    SERP rank checker tool also helps to show the search engine position. It also shows CPC and search volume data, for any keyword. It is also a free rank checker tool.

    Key word research

    SEO is nothing without keyword rankings. The placement of keywords throughout your site is one of the most important SEO tactics. The keyword research is analyzing, selecting and organizing the keywords to drive the traffic to your site. Key word research helps you to measure the traffic potential. The goal of key word research is increase the relevance of landing pages. In keyword research you need to find out that which set of keywords are needs to be ranked for your website. It can be a single keyword or multiple keywords but you need to decide the keyword.

    There are 3 types of keywords are there

  • Short tail keywords – 1 to 2 word phrases
  • Medium tail keywords – 3 to 4 words phrases
  • Long tail keywords - more than 4 word phrases
  • Targeting certain set of keywords help you stay focused. Targeted long tail keywords are much better than generic competitive short keywords. Checking keyword rankings on a regular basis will help you to choose the right contents and right keywords for target.

    Web designing

    There are 6 steps behind keyword research

  • Getting started with a list of important topics about your business.
  • Discover new keywords
  • Create a list of short and long tail keywords.
  • Study your competitors
  • Use keyword research tools
  • Optimized your content
  • Use your important keyword in top of the page. Keywords should be used in Meta description tag, content, headings, alt text and anchor text

    Assign 2 to 4 keywords in a page. Make sure that you don’t overuse of keywords, if they are unrelated that can lead to your site being as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.

    For finding the right set of keywords there are a lot of tools available.Google adwords keyword planner tool and word stream keyword tool can help you to figure out the right keywords, both are free.

    High quality content

    Create a Quality content increase your site traffic, and that improves your site’s authority also. Create informative unique content and keeping up to date is the key factor in SEO. High quality content will bring audience to your site. Make pages for users not for search engines this is one of the basic principle. Your content should be offer value to your users.

    Google’s panda algorithm assessed site’s quality. It de rank the site which has low quality content. Content between 2000 -2500 words seems to rank higher in search engine results. Copied content may decrease your SEO ranking.

    Tips for create quality content
  • Make your content easy to read.
  • Create strong headings.
  • our content should be transparent
  • Quality content should be providing answers.
  • Add images and videos for better attracting.
  • Identify a keyword phrase for each page. Repeat this phrase throughout the page.
  • Use bold and heading tags to highlight keyword phrases.
  • Use font size which is easy to read.
  • Create short paragraphs.
  • Use bold and color for important information for easy to attract.
  • Use bulleted list for clarity.
  • Breakup content into sections with subheadings.
  • Avoid grammar mistakes and spelling mistakes.
  • Don’t use excessive ads.
  • Search engines give low rankings to sites that try to cheat with the overuse of keywords.
  • Avoid full CAPS titles.
  • Avoid following techniques for high quality content

  • Hidden text or links
  • Loading pages with irrelevant keywords
  • Doorway pages
  • The Readability test tool provides quick way to readability test of your content.

    The Readability test tool

    Build links

  • Inbound links
  • Outbound links
  • Internal links
  • Inbound links

    A link coming from another site to your website is called inbound link, also known as back links. Inbound links can drive traffic to your website. They can help you to boost your rank in search engines. Create great content, link to other blogs in your blog, create free tools, create infographics, slide share presentation, create content like case studies, conduct surveys, social media sharing, ask reviews these are some ways to get free inbound links.

    Outbound links

    Outbound link is a link from your website to another website. Some Site owners scared about outbound links because they thought outbound links send visitors away from their site. The web is all about sharing and authority. Providing high quality references actually enhances the value of a site and increases the chance of return visitors. Outbound links encourage participation and contribution.

    Internal links

    Internal linking refers to any links from one page on a certain website which leads to another page on that same website. This is also known as site navigation. Internal links provides clear paths for spiders. They strengthen the value of the website.

    Use anchor text

    Anchor text is the clickable text in a hyper link which is display another document or page. Anchor text also known as link title. It usually appears as blue underlined text. Anchor texts play a significant role in SEO ranking factor. You can also use images to create links. In image links you should type the keyword as your anchor text in the “Alt text” box.

    Build a Sitemap

    A sitemap is a way of organizing a website, identifying the URLs and the data under each section. A site map is a hierarchical list of pages. If you have too many pages on your site, create as many sitemaps as you need and make sure that they are linked together. Therefore every page is easier to find for both the spiders and users alike, and can be locate pages with significantly less clicks.

    Difference between HTML site maps and XML site maps

    HTML site map

  • HTML site map is for visitors to make their navigation easier.
  • HTML site map is graphical table of contents that displays a structure of your website.
  • It consists of hierarchical listings of the pages.
  • It helps to users find information quickly. It linked from your footer
  • It helps to reduce the bounce rate
  • XML site map

  • XML sitemap is for search engines.
  • It is simple text file that are used to provide details for every URL on a website.
  • It includes location, and page priority.
  • XML sitemap helps with broken internal links.
  • It helps to search engines to see updated pages more quickly.
  • Search engines prefer XML sitemaps because they help to crawl and index pages easily and more efficient.

    A sitemap file cannot contain more than 50000 URLs and not larger than 50MB. If your sitemap having more than 50000 URLs or your sitemap is larger than 50 MB means you have to create multiple sitemaps with sitemap index file. Use gzip to compress sitemaps.

    Xml site map generator will help you to build your sitemap.

    Loading speed

    If your site has more than a 3 seconds for loading that could cause you to lose a significant amount of web traffic because No one has patience to wait. That’s why loading speed is important for SEO. There are some tactics to overcome this issue.

  • Reducing the size of images - Don’t load 3000 x 2000 pixel HD images in your site. Scale the images to the smaller with a tool like ImageOptim . In Photoshop use “save for web” option it will help you to reduce the image size nearly half but there is no difference in image quality.
  • Reducing the size of images
  • Eliminate unnecessary plugins. – plugins are one of the reason for slow down the site. Delete all plugins which aren’t essential.
  • Minify CSS and Javascript file – remove all HTML comments, white space and empty elements that will help you to reduce the page size and load time.
  • Avoid adding large amounts of rich content to a single page
  • Checking server speed
  • Use a CDN - content delivery network is a collection of web servers across multiple locations. It deliver content more efficiently to users.
  • Use gzip compression –It helps to reduce the file size
  • Reduce redirects – If you use more redirects it will slower your site. Redirects take visitors of one file to another file or location.
  • Put CSS file at the top – ensure that your CSS file will be load before rest of the page.
  • Put Javascript file at the bottom – because of its size and its effects on website speed.
  • Minimize white space – every single white space can take up one byte in your HTML code. So try to reduce the unnecessary white space.
  • Speed test will help to improve Google rankings. There are many tools that can help you to do this.

  • Google PageSpeed Insights
  • WebPageTest
  • Pingdom Website Speed Test
  • Ensure your website is mobile friendly

    Nowadays more people search on mobile phones than computers. On April 2015 Google’s algorithm was updated for give preference for mobile friendly sites in SERPs. Website loads properly on a mobile device like a Smartphone or tablet. Pages should load under in One second. Contents should be in a readable form, without users to zoom.

    To improve your mobile responsive SEO you should follow some basic things. Don’t block JavaScript, HTML and CSS code. Don’t use pop-ups. A full-screen pop-up represents poor user experience on mobile device. Google is looking to crack down on in 2017. Don’t use too many redirects. Don’t use flash. Make sure that easy navigation by touch. Google’s Mobile-Friendly Test help you to determine if your site is mobile-friendly or not. Type your URL in a box and click “Run test.”


    Google decides to include web security is one of the search engine ranking factor. In 2014, HTTP is changed into HTTPS which means hyper text transfer protocol with Secure Sockets Layer (SSL). HTTPS protects your information and your user’s information from hackers. Visitors looking for secure connection when they visiting the site. Secure connection build trust to your customers about your site If your website has SSL certificate means it will help you to boost your rank. Use SSL 2048bit key certificates. Make sure that your website and servers are up – to- date and free of infection. Keep your WordPress plugins up-to-date. If you are handling sensitive information like passwords or credit cards means this is very important.


    Now you know lot of information about your SEO ranking strategy. If you follow these strategies definitely it will boost your SEO ranking. Always remember that Google’s algorithm is constantly changing. So stay focused and updates your site on regular basis. Apart from algorithm, and other strategies remember that your content is always a king.

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