Top 15 Digital marketing tools for Business Growth
In the age of digital transformation, digital marketing strategies are so important for every business to grow, to stand out from the crowd, and to strengthen its market presence. Every digital marketer spends lots of time and energy to create effective marketing strategies for business growth.
Fortunately, there are plenty of digital marketing tools are available to make marketers, business strategists, life easier. All you need to do is pick up the best and appropriate digital marketing tool for your business.
Of course, it will be a big challenge for marketers to choose the right tool, as there are plenty of such tools available in the market. Some tools are free forever, some offer only basic features for free, and you have to pay for the advanced analytics insights or features. Also, Some Tools are helpful for planning long term strategies, and some are for short term campaign planning.
Here we have listed the top 15 digital marketing tools you need for your business growth. We have categorized each of them based on its features and effectiveness for your better understanding.
Web analytics tools
- Google Analytics
Email marketing tools
- Screaming Frog
Content Marketing Tools
- Keyword tool.io
Social media marketing tools
- Google keyword planner
In the ever-changing and challenging business world staying ahead of the game is all about the applying right techniques, through efficient tools to drive sound strategies.
Web analytics tools
Web analytics is nothing but gathering and analyzing data from websites, which provides insight into the website's performance. With the help of Web analytics, you can strategize your marketing campaign, and you can maximize your ROI.
Web analytics does not only help in strategizing your marketing campaign, but it also helps for strategizing overall business plan and growth by providing specific insights on consumer behavior data.
Related post: How can web analytics transform your business?
Google Analytics is a popular, essential web analytical tool, best suited for all businesses, and digital marketers. Interestingly, it is a completely free analytical tool.
All you need to do is add or set up google analytics to your website. After that, Google Analytics will start tracking every bits and piece of information from your website. In turn, it provides incredibly enormous, and valuable, insights about your website performance, customer behaviors, business opportunities, area of improvement, etc.
With this tool, you can get better insights like,
- The number of visitors to your website
- The geographic location and the behavior statistics of your users
- The source of your website traffic – whether they are coming from organic search, direct, Ads, referrals, or social media.
- How long each visitor spends time on your website?
- On Which page they are spending more time?
- Frequency of the returning visitors
- The keywords people use to find your website.
- Which marketing channel is more effective for leads, conversions, and sales? etc.
Kissmetrics is another powerful web analytics tool that will help to increase your website conversion rate. It is the behavioral analytics tool that will help you to understand how website users interact with your website, and it allows you to track every action of your users on each part of the conversion journey.
All you need to do is, just add the tracking code to your website, and then you can easily monitor the pattern, insights according to your requirement.
It allows you to identify the landing page conversion rate, and the customer bounce points, etc.
It also tracks the effectiveness of the marketing channel, with the help of powerful segmenting. You can set up custom campaigns that will help to improve user engagement for your website effectively.
Hotjar is another best digital marketing analytics tool that helps to understand user's behavior in detail. It provides click heatmaps, scrolls heatmaps, and moves heatmaps for understanding the user's visualization behavior. So that you can see where your users clicked, scrolled, and moved on any of your pages.
It records the mouse movements, taps, and clicks of your user on your website so that you can easily identify, which part of your website perform well, and which is not. This is really useful to make changes on your website to have the desired effect.
It also helps to identify at which stage most visitors are dropping your website.
Hotjar gives you access to feedback polls, and surveys that will help to understand what your visitors want. So you can improve the performance of your website effectively.
Email marketing tools
No matter, how large, or small your business is, Email marketing plays a pivotal role in your overall marketing strategy, and it provides the highest ROI than others.
Do you know? According to an e-marketer study, the median email marketing ROI is 122%, and it is four times higher than any other digital marketing channel.
Email marketing is one of the best, and effective digital marketing channels, that generate more qualified leads as well.
Email marketing tools help you to reach more people so that you can get more conversions.
MailChimp is one of the best email marketing tool used by professionals across the world.
MailChimp is extremely cost-effective, it offers a price tag based on the size of the email list. Its free plan is very good for beginners who want to grow their audience. MailChimp offers the forever free plan up to 2000 contacts, and 10,000 emails per month and its pricing range starts from $9.99/ month to $299/ month.
With the help of this tool, you can send customized emails and you can analyze the performance as well.
MailChimp also provides statistics on email open rate, and click-through rates, that will help marketers to plan efficiently.
The basic feature includes marketing automation, basic templates, message targeting & segmentation, Facebook & Instagram Ad campaigns, and basic analytics reports.
Premium plans offer more advanced features including send-time optimization, delivery by time zone, multivariate testing, comparative reporting, and retargeting Ads.
This tool is very effective for email drip campaigns.
GetResponse is another best email marketing tool that helps you to create segmentation for precise targeting. So you can send dynamic content in your emails depends upon your customer preferences.
It helps you to design your own emails, web forms, and landing pages as well.
It also allows you to send your emails at a perfect time that will help to increase the open rate and click-through rate of your emails. And with the help of GetResponse’s “autoresponders”, you can automate your emails to your subscribers.
GetResponse helps you to monitor the results of your email campaign. You can track the open rates, bounce rates, click-through rates, and mobile view statistics of your emails that will help you to improve your email marketing campaign.
Its price range starts from $15 per month to $1,199 per month.
SEO is very crucial for each and every online business to increase the visibility in search engine result pages. And the SEO tools are most important for every webmaster to optimize their website for higher search engine ranking.
Related post: 13 best free SEO tools to boost your website ranking
- What is SEO? And how does it work? – A beginner’s guide
- 10 key strategies to skyrocket your SEO rank
Moz offers two main products for its customers
- Moz Pro – it is for webmasters who want to improve their website’s SEO
- Moz Local – it is for webmasters who want to improve their Local SEO
Moz Pro offers a complete SEO tool that will help to improve your website’s search engine ranking. It crawls and audits your website weekly to find the SEO issues of your website, and it also provides recommendations to fix the issues.
Moz Pro helps to track how you are ranked for the targeted keywords, and it helps to find the link opportunities. It offers the domain authority, page authority, and spam score, of your links.
Moz pro prices start at $99 per month as of June 2019.
Moz local helps to improve your local SEO. All you need to do is enter your business listings in Moz local and it distributes your listings across the search ecosystem. So you can get more traffic and more new customers to your local business.
Moz local price starts at $99 per year as of June 2019.
Screaming Frog will help you to optimize your website for higher search engine rankings through its extensive data extraction, and analysis options.
The Screaming Frog SEO Spider is a small desktop program that quickly crawls your website, and it completely analyses your website’s performance.
This tool mainly analyzes the on-site SEO factors, including broken links, page titles, meta descriptions, duplicate contents, redirects, URL structure, and blocked URLs. This tool also helps you to generate XML sitemaps.
You can download it for free but it has a crawl limit of 500 URLs only. You have to purchase a license for additional advanced features.
Semrush is another effective SEO audit tool that helps you to improve your website’s ranking, and it is one best competitor analysis tools as well. Semrush allows you to track your current and past ranking reports.
It helps you to check your website’s health. It notifies you for broken links, redirects, duplicate contents, and blocked pages and It also provides recommendations to fix those SEO issues.
With the help of Semrush, you can identify your competitor’s most valuable keywords, and you can identify exactly where they are getting backlinks from. It also helps you to track your competitor's rankings.
It helps you to find new keyword opportunities and helps to find better advertising opportunities as well.
Semrush prices start at $99 per month as of June 2019.
Content Marketing Tools
Content marketing plays a significant role in the overall marketing strategy. So it is necessary that your content should engage your readers and creating engaging content is not an easy task. But if you use the content marketing tools effectively you can easily create engaging content.
Buzzsumo is the best content research tool that analyzes what content performs well for a particular topic. With the help of this tool, you can identify the most shared content across all social media channels.
So that you can identify the popular, and trending contents, easily that will help you to write the highly performing contents.
All you need to do is just simply enter your keyword in the search bar. Now you will get popular posts related to your keyword.
Buzzsumo allows you to filter your search results by content type, word count, and publisher size.
This tool also helps you to find influencers who are talking about your topic. So you can Follow and Connect with the influencers to expand your reach.
If you want to grab your reader's attention you should use visuals in your content.
Canva is one of the best and free web-based tools to create images for your blog posts and social media posts. To use this tool you don’t have to be a designer. With the help of this tool, non-designers can also, create designs like professionals.
This tool allows you to create designs easily with the help of Canva’s drag and drop feature. You can also create presentations, logos, infographics, social media cover images, flyers, posters, business cards with this tool.
You can create unique designs by using custom pictures, shapes, fonts, and icons from the Canva catalog and it’s custom image sizes suitable for all social networks.
Keyword tool.io is one of the best keyword research tools, and this tool provides more than 750 long-tail keywords ideas for every search term. It also provides related keywords for your seed keyword.
The best part of this tool is that you are allowed to set your location and language preference.
It also helps you to find actual keywords that the users used to search your content on a variety of platforms like Google, YouTube, Amazon, Bing, Alibaba, eBay, and so on.
This tool provides a filter feature as well. Filter feature allows you to include only specific words in your results and you can also filter out negative keywords from your results.
You have to pay for discovering the search volume, CPC, and competition metrics of keywords.
Social media marketing tools
Social media presence is very important for every business to stay ahead of the game. It expands your reach and it increases your brand awareness.
Manually manage all social media accounts is really very difficult. But with the help of social media management tools, you can easily manage all your social media accounts.
Have a look at our previous article, Top 10 free social media management tools
Hootsuite is one of the most popular and powerful social media management tools. It offers both free and premium plans and it is an extremely user-friendly tool. It is one of the most widely used tools, In fact, it is used by over 16 million people.
With the help of this tool, you can manage all your social media pages in one place. It allows you to schedule 30 posts in advance, so you can schedule all your social media posts for the coming weeks or months in one session.
It able to monitor your profiles and it also tracks mentions and comments all in one place.
Hootsuite offers some basic analytics reports. With the help of Hootsuite you can measure the success of your social media campaigns. It allows you to track your post engagement and it also tracks the growth of your social media accounts.
Hootsuite’s free plan allows you to manage 3 social profiles from multiple social media channels all with one password. It automatically finds and shares compelling content from trusted sources.
Buffer is another best social media management tool and it also offers a free plan which is best for small businesses.
Buffer offers share now, share next, Add to queue, and re-buffer options so you can manage your posting schedules easily.
Buffer has its own URL shortener named as buff.ly that will help to shorten your URLs automatically. With the help of a buffer’s drag and drop scheduling calendar, you can easily move your schedules from one spot to another spot.
Buffer also has a chrome extension and that will help to schedule your content directly while you are browsing.
It allows you to track your social media performance and it suggests the best time to schedule your post for each platform. So you can easily get more engagement for your social media posts.
Buffer’s free plan allows you to manage 3 social media accounts and it allows you to schedule up to 10 posts for each social network.
With the help of PPC tools, you can optimize your Ad copy and design your landing pages effectively that will help to increase your conversion rates.
Google keyword planner is essential for keyword research which is very important for PPC ads.
All you need to do is log in your account then click tools icon in the toolbar at the top of the page. Select keyword planner and then select the find new keywords. Enter your seed keyword related to your product/ service on the search box, now you will get numerous keyword suggestions and ideas.
This tool will help you to estimate the search volumes, cost per click and the competition level of your target keywords. So you can sort keyword suggestions on the basis of competition, search volume and relevance.
Ispionage is one of the best tools to analyze your competitors and this tool is easy to use as well.
You just enter your competitor’s domain name and select the country then click the “start spying” button. Now, this tool will give some valuable information about your competitors.
It allows you to select the sections in tabs at the top which you want to see.
It will help you to find your competitor's valuable keywords. With the help of this tool, you can also know your competitor's ad copy, their number of ads, their ad budget, their average search volume, and their average position.
Ispionage price starts at $59 per month.
Choosing the right analytical tool is very important for understanding, and finding customer needs. Proper selection and use of analytical tools can reveal the marketing opportunities, product improvement areas, etc. As I mentioned above, Digital marketing tools will make your life easier, you can spend more time on planning, and strategizing, rather than gathering and understanding data.
I hope the above list of top 15 digital marketing tools will help in your digital marketing success and will be more useful for your business growth.
Content writer and Marketer
An enthusiastic SEO expert, passion for digital marketing with two years of expertise in writing Digital Marketing and SEO content. She is a Master of Business Administration graduate from a reputed university in south India. Her passion for SEO and online marketing helps her to stay up to date with the trends and strategies. Follow her on social media sites, to stay up to date with SEO, and Digital Marketing, Updates. To contact Raji, visit the contact page.